用刺激-有机体反应模型理解智能旅游技术对行为意向的影响——在桂林的一项研究

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-05-04 DOI:10.1080/10941665.2023.2246598

Zhengde Xiong, Li Luo, Xinxin Lu

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引用次数: 0

摘要

摘要本研究利用刺激-有机体反应理论建立了一个理论模型，研究智能旅游技术对游客重游意愿的影响。此外，还进一步研究了技术准备度对STT、游客参与度和难忘旅游体验（MTE）之间关系的调节作用。研究结果显示，访客参与度和MTE在STT和访客重访意愿之间起着显著的中介作用。此外，负面的技术准备对STT和访客参与度之间的关系起到了负面调节作用。研究结果表明，为了提高游客的MTE和重游率，目的地营销人员应该减少游客对STT的不适和不安全感。

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Understanding the effect of smart tourism technologies on behavioral intention with the stimulus-organism-response model: a study in Guilin, China

ABSTRACT This study develops a theoretical model to investigate the impact of smart tourism technologies (STTs) on visitors' revisit intention using the stimulus-organism-response theory. Moreover, the moderating effects of technology readiness on the relationships among STTs, visitor engagement and memorable tourism experiences (MTEs) are further examined. The results revealed that visitor engagement and MTEs significantly mediate the relationship between STTs and visitors' revisit intention. Moreover, negative technology readiness negatively moderates the relationship between STTs and visitor engagement. The findings suggest that to enhance tourists' MTEs and revisit rate, destination marketers should reduce travelers' discomfort with and insecurity about STTs.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.