关系营销与品牌资产在民营体育俱乐部经营绩效发展中的作用的结构模型研究

IF 0.1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

International Sports Studies Pub Date : 2019-05-06 DOI:10.30819/ISS.41-1.05

M. Z. Mahmoudabadi, S. Razavi, H. Abdolmaleki

引用次数: 1

摘要

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A structural model for investigating the role of relationship marketing and brand equity in the development of the business performance of private sport clubs

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来源期刊

International Sports Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： International Sports Studies (ISS) is a scholarly journal in the field of physical education and sport with a unique focus. Its aim is to advance understanding and communication between members of the global community who share a professional, personal or scholarly interest in the state and development of physical education and sport around the world. International Sports Studies (ISS) is today without paradigmatic prejudice and reflects an eclectic approach to the task of understanding physical education and sport in the contemporary world. It asks only that its contributors can add to knowledge about international physical education and sport studies through studies involving comparisons between regional, national and international settings or by providing unique insights into specific national and local phenomena which contribute to an understanding that can be shared across as well as within national borders.