社交媒体中的文案

Tamila Kartsivadze
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引用次数: 0

摘要

这篇文章讨论了社交媒体中文案的角色,无论是在格鲁吉亚还是在国际层面。在2019冠状病毒病大流行蔓延之后,包括格鲁吉亚在内的世界上几乎所有国家都将注意力集中在利用社交媒体,特别是商业发展的文案上。本研究的目的是研究突出文案对成功商业运作的作用的问题,并为其积极使用提出建议。本文采用了资料收集和分析的方法。数据收集的方法主要用于世界范围内关于社交媒体使用的统计数据,在此基础上确定了在成功的商业管理中使用文案的可能性,并分析和概述了其实施方式。在格鲁吉亚以及世界上其他国家,在商业中使用文案的水平较低,提高对文案的认识是很重要的;为公众提供正确可靠的信息,不仅要了解文案的本质,还要了解在商业中使用文案的必要性。在格鲁吉亚,商业文案的使用需要:商业代表通过社交媒体和商业文案分享发达国家的经验;开设实训型课程,既向感兴趣的人传授文案的理论知识,又传授实际应用知识,这对培养一名合格的文案人才至关重要;通过分享外国专家的经验,资助免费学习这类课程,以确保培养合格的撰稿人。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
COPYWRITING IN SOCIAL MEDIA
The article discusses the role of copywriting in social media, both at the Georgian and international levels. After the spread of the COVID-19 pandemic, the attention of almost all countries of the world, including Georgia, was focused on using social media and especially copywriting for business development. The objective of the study is to study the problems of Highlighting the role of copywriting for successful business operations and to develop recommendations for its active use. The methods of material collection and analysis were used in the development of the paper. The method of data collection is mainly used in worldwide statistical data regarding the use of social media, on the basis of which the possibilities of using copywriting in successful business management were identified, the ways of their implementation were analyzed and outlined. In Georgia, as well as in other countries of the world, where the level of use of copywriting in business is less, it is important to raise the awareness of copywriting; To provide the public with correct and reliable information not only about the essence of copywriting, also about the need for its use in business. In Georgia for use copywriting in business, it is necessary to: Business representatives to share the experience of developed countries through social media and copywriting in terms of business; To create training-practical courses, which will teach the interested person not only the theoretical material about copywriting, but also it is practical application, this is important for training a qualified copywriter; To subsidize the free study of such courses, which ensure the formation of qualified copywriters, by means of sharing the experience of foreign specialists.
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