系统质量和信息质量对用户满意度和继续使用意愿的影响——基于Ojek-Online在线摩的应用分析

Novita Mariana, Isworo Nugroho, Saefurrohman Saefurrohman, A. Utomo
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引用次数: 0

摘要

目的:该研究的目的是分析在线摩托车出租车(在印度尼西亚被称为ojek在线)技术的采用情况,以继续使用该应用程序。方法:本研究采用系统成功模型建立本研究模型。它是在信息质量和系统质量对系统应用的易用性和有用性产生积极影响的前提下进行的。系统应用程序的易用性和有用性对用户满意度和继续使用系统的意图具有影响。本研究采用结构方程建模(SEM),使用PLS(SEM)4.0对测量模型和结构模型进行测试和评估。该研究使用了235名三宝垄市在线摩托车出租车系统用户的样本。结果:在测试的10个假设中,9个假设被接受,1个假设被拒绝。该系统的有用性对继续使用该系统的意图产生了负面和微不足道的影响。继续使用在线摩托车出租车应用程序的意图很大程度上取决于应用程序系统的易用性和用户满意度。研究结果还表明,系统的质量对系统的易用性影响最大。新颖性:这项研究将技术接受模型和Mclean Delone方法相结合,以测试在线摩托车出租车应用程序的质量,从而提高用户满意度和继续使用该应用程序的意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of System and Information Quality on User Satisfaction and Continuance Intention: An Analysis of Online Motorcycle Taxi (Ojek-Online) Applications
Purpose: The study’s goal was to analyze the adoption of online motorcycle taxi (in Indonesia it is called an ojek online) technology with the purpose to keep using the application.Methods: The study used the System Success Model to develop this research model. It was conducted based on the premise that information quality and system quality positively influence the ease and usefulness of the system application. The ease and usefulness of the system application have implications for user satisfaction and the intention to continue using the system. The study employed Structural Equation Modeling (SEM) using PLS (SEM) 4.0 to test and evaluate the measurement model and structural model. A sample of 235 respondents who are users of the online motorcycle taxi system in Semarang City was used in the study.Result: Out of 10 hypotheses tested, 9 hypotheses were accepted and 1 hypothesis was rejected. The usefulness of the system had a negative and insignificant influence on the intention to continue using the system. The intention to continue using the online motorcycle taxi application was strongly determined by the ease of the application system and user satisfaction. The discoveredings also showed that the quality of the system had the strongest influence on the ease of the system. Novelty: This study was unique in combining the Technology Acceptance Model and Mclean Delone approach to test the quality of the online motorcycle taxi application towards user satisfaction and intention to continue using the application.
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