{"title":"将机器学习应用于市场分析:了解你的奢侈品消费者","authors":"Kuo Chi-Hsien, S. Nagasawa","doi":"10.1080/23270012.2019.1692254","DOIUrl":null,"url":null,"abstract":"Chinese consumer research in the luxury sector is the emphasis in the business research field. However, it can be cost-intensive or time-consuming to interpret big data from any research conducted ...","PeriodicalId":46290,"journal":{"name":"Journal of Management Analytics","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2019-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/23270012.2019.1692254","citationCount":"28","resultStr":"{\"title\":\"Applying machine learning to market analysis: Knowing your luxury consumer\",\"authors\":\"Kuo Chi-Hsien, S. Nagasawa\",\"doi\":\"10.1080/23270012.2019.1692254\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Chinese consumer research in the luxury sector is the emphasis in the business research field. However, it can be cost-intensive or time-consuming to interpret big data from any research conducted ...\",\"PeriodicalId\":46290,\"journal\":{\"name\":\"Journal of Management Analytics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2019-11-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/23270012.2019.1692254\",\"citationCount\":\"28\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Management Analytics\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/23270012.2019.1692254\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management Analytics","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/23270012.2019.1692254","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Applying machine learning to market analysis: Knowing your luxury consumer
Chinese consumer research in the luxury sector is the emphasis in the business research field. However, it can be cost-intensive or time-consuming to interpret big data from any research conducted ...
期刊介绍:
The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.