在线旅游评论中的多模态和论证

Pub Date : 2018-06-11 DOI:10.1163/18773109-01002007

Sabrina Mazzali-Lurati, Chiara Pollaroli, S. D. Ascaniis

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引用次数: 1

摘要

在本文中，我们重建了评论者在旅游景点的多模式在线评论中建立的话语行为层次。我们的目的是展示(1)评论者如何使用不同的符号学模式来完成旅游推荐的交际行为，以及(2)照片在话语行为层次中的语用功能。通过采用一致性理论框架(例如，Rigotti, 2005;Rocci, 2005)，我们分析了游客在TripAdvisor上发表的对西班牙科尔多瓦大教堂和清真寺的正面和负面多模式评论样本。我们发现评论的多模态元素在旅游网站提供建议的整体交际行为中发挥了不同的语用功能。

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Multimodality and argumentation in online travel reviews

In this paper we reconstruct the hierarchy of discourse acts that reviewers build in multimodal online reviews for tourist attractions. We aim at showing (1) how reviewers employ different semiotic modes to fulfil the communicative action of tourist recommendation, and (2) the pragmatic function of photographs in the hierarchy of discourse acts. By adopting the framework of Congruity Theory (e.g., Rigotti, 2005; Rocci, 2005), we analyze a sample of positive and negative multimodal reviews of the Great Cathedral and Mosque in Cordoba (Spain) published by tourists on TripAdvisor. We show that the multimodal elements of the reviews fulfil different pragmatic functions within the overall communicative action of providing advice on the tourist site.

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