Aproximación a la gestión ambiental proactiva como capacidad dinámica en el sector turístico hotelero mexicano. Elementos determinantes para su desarrollo.

This article illustrates through documentary research the evolution of environmental management in the business field. Some theoretical approaches to dynamic capacities are also used to serve as a conceptual platform to understand how the development of a dynamic capacity for proactive environmental management based on internal capabilities can contribute in a more integral way to obtaining a competitive advantage and to potentialize. The innovation in the Mexican hotel subsector. Finally, a theoretical model is presented, which will be further refined and improved based on future empirical research.