新冠肺炎疫苗接种叙事在罗马尼亚Facebook评论上的合法性:超越话语策略的共现模式。

IF 2.4 1区 文学 Q1 COMMUNICATION
Camelia Cmeciu
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引用次数: 2

摘要

后现代医学范式在健康相关话题的(去)合法化过程中赋予了在线用户权力。通过采用共现分析,这项研究确定了罗马尼亚在线用户在对罗马尼亚政府运营的#storiesfromworkingFacebook活动的多模式评论中使用的主题模式。研究结果表明,评论者通过两种主题模式评估来源可信度:“来源例证”和“来源不信任”。在新冠肺炎疫苗接种运动中,卫生专家比普通人和榜样更合法。在对疫苗接种的评估中出现了两种主题模式,即:“免疫——过去和现在的挑战”和“疫苗接种支持者与反对者的分裂”。在关于免疫接种的讨论中,对过去的怀旧渴望和现在腐败的医疗和政治制度之间的两极分化盛行,而在后一种主题模式中可以观察到话语对立的重要特征。参考政治和医学背景,以及在线疫苗接种宣传活动中社交媒体使用的挑战,解释了(去)合法化策略的共同出现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
(De)legitimation of COVID-19 vaccination narratives on Facebook comments in Romania: Beyond the co-occurrence patterns of discursive strategies.

The postmodern medical paradigm has empowered online users in the (de)legitimating process of health-related topics. By employing a co-occurrence analysis, this study identifies the thematic patterns used by Romanian online users in their multimodal comments to the #storiesfromvaccination Facebook campaign run by the Romanian government. The findings show that the commenters assessed source credibility through two thematic patterns: 'source exemplarity' and 'source distrust'. Health experts were more legitimized than laypersons and role models as sources in the COVID-19 vaccination campaign. Two thematic patterns emerged in the assessment of vaccination, namely: 'immunization - past and present challenges' and 'vaccination supporter versus opponent cleavage'. In the discussion on immunization, a polarization between a nostalgic longing for the past and a present corrupted medical and political system prevailed, whereas the important feature of discursive antagonism could be observed in the latter thematic pattern. The co-occurrences of (de)legitimation strategies are explained with reference to the political and medical context, along with the challenges of social media usage in online vaccination communication campaigns.

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来源期刊
CiteScore
4.50
自引率
4.50%
发文量
52
期刊介绍: Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.
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