{"title":"自愿“捐款”与奖励导向的“捐款”:关于筹资机制框架的两个实验。","authors":"Maja Adena, Steffen Huck","doi":"10.1007/s10683-022-09759-6","DOIUrl":null,"url":null,"abstract":"<p><p>In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution.' While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.</p><p><strong>Supplementary information: </strong>The online version contains supplementary material available at 10.1007/s10683-022-09759-6.</p>","PeriodicalId":47992,"journal":{"name":"Experimental Economics","volume":" ","pages":"1399-1417"},"PeriodicalIF":1.7000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309996/pdf/","citationCount":"0","resultStr":"{\"title\":\"Voluntary 'donations' versus reward-oriented 'contributions': two experiments on framing in funding mechanisms.\",\"authors\":\"Maja Adena, Steffen Huck\",\"doi\":\"10.1007/s10683-022-09759-6\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution.' While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.</p><p><strong>Supplementary information: </strong>The online version contains supplementary material available at 10.1007/s10683-022-09759-6.</p>\",\"PeriodicalId\":47992,\"journal\":{\"name\":\"Experimental Economics\",\"volume\":\" \",\"pages\":\"1399-1417\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9309996/pdf/\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Experimental Economics\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1007/s10683-022-09759-6\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2022/7/25 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q2\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Experimental Economics","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1007/s10683-022-09759-6","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2022/7/25 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
Voluntary 'donations' versus reward-oriented 'contributions': two experiments on framing in funding mechanisms.
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution.' While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.
Supplementary information: The online version contains supplementary material available at 10.1007/s10683-022-09759-6.
期刊介绍：
Experimental methods are uniquely suited to the study of many phenomena that have been difficult to observe directly in naturally occurring economic contexts. For example, the ability to induce preferences and control information structures makes it possible to isolate the effects of alternate economic structures, policies, and market institutions.Experimental Economics is an international journal that serves the growing group of economists around the world who use experimental methods. The journal invites high-quality papers in any area of experimental research in economics and related fields (i.e. accounting, finance, political science, and the psychology of decision making). State-of-the-art theoretical work and econometric work that is motivated by experimental data is also encouraged. The journal will also consider articles with a primary focus on methodology or replication of controversial findings. We welcome experiments conducted in either the laboratory or in the field. The relevant data can be decisions or non-choice data such as physiological measurements. However, we only consider studies that do not employ deception of participants and in which participants are incentivized. Experimental Economics is structured to promote experimental economics by bringing together innovative research that meets professional standards of experimental method, but without editorial bias towards specific orientations. All papers will be reviewed through the standard, anonymous-referee procedure and all accepted manuscripts will be subject to the approval of two editors. Authors must submit the instructions that participants in their study received at the time of submission of their manuscript. Authors are expected to submit separate data appendices which will be attached to the journal''s web page upon publication. Officially cited as: Exp Econ
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