农业食品企业社会责任取向与消费者认知:对两家意大利企业的调查。

Q1 Agricultural and Biological Sciences
Gennaro Civero, Vincenzo Rusciano, Debora Scarpato
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引用次数: 8

摘要

背景:企业社会责任(CSR)是实施《企业可持续发展指南》(US20030018487A1)最重要的工具,为所有利益相关者提供经济、社会和环境效益,目前是国际研究和辩论的焦点(US7260559B1),特别是在农业食品领域,最近的专利(CA2862273A1)证明了这一点。在意大利经营的大多数农业食品企业中,这一工具与利益相关者的沟通策略几乎没有效果,因为它们往往不先进。方法:选取第六届企业社会责任网络大奖欧洲排名前两名的食品企业,通过对消费者的实证调查,分析消费者对这些企业企业社会责任战略传播的感知程度。结果:在分析的两个案例研究中,这些公司都存在可持续发展取向和企业社会责任工具的演变,以及它们对所有利益相关者的推广和沟通。尽管如此,受访者对这些公司的企业社会责任战略沟通和企业社会责任工具推广的认知水平并不理想。结论:由于缺乏适当的沟通策略,受访的消费者并没有丰富他们对企业社会责任的知识。因此,为了提高对这一问题的认识,公共机构、地方社区、企业和公民之间仍然需要进行大量合作。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Orientation of Agri-Food Companies to CSR and Consumer Perception: A Survey on Two Italian Companies.

Background: Corporate Social Responsibility (CSR) is the most important tool for implementing Sustainability Guidelines for Business (US20030018487A1), delivering economic, social and environmental benefits for all the stakeholders and is currently the focus of international studies and debates (US7260559B1), especially in the agri-food sector as demonstrated by recent patents (CA2862273A1). In most agri-food businesses operating in Italy, there is little effectiveness in the communication strategies of this instrument to the stakeholders since they are often not advanced.

Methods: Identifying the first two food companies in the European ranking of the 6th CSR Online Awards, through an empirical survey on consumers, their level of perception of the CSR strategies communication of these companies will be analyzed.

Results: In both case studies analyzed, there is the presence of a Sustainability Orientation and the evolution of CSR tools within such companies and their promotion and communication to all the stakeholders. Despite this, the level of perception of respondents on the CSR strategies communication of these companies and the promotion of CSR instruments is not optimal.

Conclusion: The interviewed consumers have not enriched their knowledge on CSR due to the lack of an adequate communication strategy for both case studies. Consequently, to raise awareness on the subject, there is still a great deal of cooperation needed between public institutions, local communities, businesses and citizens.

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来源期刊
Recent patents on food, nutrition & agriculture
Recent patents on food, nutrition & agriculture Agricultural and Biological Sciences-Agronomy and Crop Science
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