Yingjie Wang, Zhipeng Cai, Guisheng Yin, Yang Gao, Xiangrong Tong, Qilong Han
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A game theory-based trust measurement model for social networks.
Background: In social networks, trust is a complex social network. Participants in online social networks want to share information and experiences with as many reliable users as possible. However, the modeling of trust is complicated and application dependent. Modeling trust needs to consider interaction history, recommendation, user behaviors and so on. Therefore, modeling trust is an important focus for online social networks.
Methods: We propose a game theory-based trust measurement model for social networks. The trust degree is calculated from three aspects, service reliability, feedback effectiveness, recommendation credibility, to get more accurate result. In addition, to alleviate the free-riding problem, we propose a game theory-based punishment mechanism for specific trust and global trust, respectively.
Results and conclusions: We prove that the proposed trust measurement model is effective. The free-riding problem can be resolved effectively through adding the proposed punishment mechanism.
期刊介绍：
Computational Social Networks showcases refereed papers dealing with all mathematical, computational and applied aspects of social computing. The objective of this journal is to advance and promote the theoretical foundation, mathematical aspects, and applications of social computing. Submissions are welcome which focus on common principles, algorithms and tools that govern network structures/topologies, network functionalities, security and privacy, network behaviors, information diffusions and influence, social recommendation systems which are applicable to all types of social networks and social media. Topics include (but are not limited to) the following: -Social network design and architecture -Mathematical modeling and analysis -Real-world complex networks -Information retrieval in social contexts, political analysts -Network structure analysis -Network dynamics optimization -Complex network robustness and vulnerability -Information diffusion models and analysis -Security and privacy -Searching in complex networks -Efficient algorithms -Network behaviors -Trust and reputation -Social Influence -Social Recommendation -Social media analysis -Big data analysis on online social networks This journal publishes rigorously refereed papers dealing with all mathematical, computational and applied aspects of social computing. The journal also includes reviews of appropriate books as special issues on hot topics.
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