在一个更热的世界里的复原力。

IF 9.1 4区 管理学 Q1 BUSINESS
Harvard business review Pub Date : 2014-04-01
Andrew Winston
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引用次数: 0

摘要

随着地球变暖,风暴和洪水变得越来越凶猛——造成数千人死亡,扰乱供应链和电网,造成数十亿美元的损失。与此同时,各种资源的供应都在减少,需求却在上升。温斯顿警告说,极端天气和资源短缺这两大挑战可能会对企业利润和全球繁荣产生前所未有的影响。为了应对这些威胁,企业必须采取他所说的“大转向”。这一重大转向代表了战略、运营和思维方式的根本改变。企业必须优先解决世界上的大问题,并利用资本主义的工具来实现盈利,而不是首先关注短期收益,将环境挑战视为利基问题。这意味着在愿景、估值和合作方面采取新的方法:公司必须基于科学制定长期目标,并追求看似异端的创新(比如不需要水的染料,或者替代产品的服务)。他们需要新的ROI工具来考虑未定价的成本和收益。他们必须与包括竞争对手在内的其他组织合作,以减少对资源的依赖(例如,分享减少能源使用的方法)。通过采取这些措施,企业将增强对资源价格波动、电力中断和客户需求变化的抵御能力。它们将在促进共同利益的同时提高企业绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Resilience in a hotter world.

As the planet warms, storms and floods are becoming wilder--killing thousands, disrupting supply chains and power grids, and causing billions of dollars in damage. Meanwhile, supplies of all kinds of resources are dwindling, and demand is rising. These two megachallenges--extreme weather and resource scarcity--could have an unprecedented impact on corporate profits and global prosperity, warns Winston. To manage these threats, companies must do what he calls "the big pivot". The big pivot represents a radical change in strategy, operations, and mind-set. Instead of focusing first on short-term earnings and treating environmental challenges as niche issues, firms must prioritize tackling the world's big problems and use the tools of capitalism to do so profitably. That means taking new approaches to vision, valuation, and collaboration: Companies must set long-term goals based on science and pursue innovations that seem heretical (dyes that don't need water, say, or services that replace products). They'll need new ROI tools that factor in unpriced costs and benefits. And they'll have to work with other organizations, including competitors, to reduce resource dependency (for instance, sharing methods for reducing energy use). By making these moves, firms will increase their resilience to volatile resource prices, electrical outages, and shifts in customer needs. They will improve business performance while advancing the common good.

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来源期刊
CiteScore
1.40
自引率
0.00%
发文量
1
期刊介绍: HBR covers a wide range of topics, including strategy, leadership, organizational change, negotiations, operations, innovation, decision making, marketing, finance, work-life balance, and managing teams. We publish articles of many lengths (some in both print and digital forms, and some in digital only), graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively.
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