演讲者分社系统:一种同行销售的形式。

Open medicine : a peer-reviewed, independent, open-access journal Pub Date : 2013-04-02 eCollection Date: 2013-01-01
Lynette Reid, Matthew Herder
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引用次数: 0

摘要

在演讲者局系统中,医生由制药、生物技术和医疗器械公司招聘和培训,向其他医生提供有关产品的信息,并收取一定费用。利用公开披露的信息,我们评估了演讲者的办公室参与不是加拿大学术医学的一个特征,通过估计加拿大教师在一个医学专业,心脏病学中参与演讲者办公室的普遍程度。我们分析了由医生收件人公开的实际合同的相关特征,并将加拿大医学协会(CMA)关于医生-行业关系的指导原则应用于演讲者局的参与。我们认为,演讲者的局参与构成了同行销售的一种形式,应该被理解为违反了CMA道德准则中对产品代言的禁止。学术性医疗机构应与管理学院一起,继续并加强其政策,以解决参加演讲人局的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

The speakers' bureau system: a form of peer selling.

The speakers' bureau system: a form of peer selling.

The speakers' bureau system: a form of peer selling.

The speakers' bureau system: a form of peer selling.

In the speakers' bureau system, physicians are recruited and trained by pharmaceutical, biotechnology, and medical device companies to deliver information about products to other physicians, in exchange for a fee. Using publicly available disclosures, we assessed the thesis that speakers' bureau involvement is not a feature of academic medicine in Canada, by estimating the prevalence of participation in speakers' bureaus among Canadian faculty in one medical specialty, cardiology. We analyzed the relevant features of an actual contract made public by the physician addressee and applied the Canadian Medical Association (CMA) guidelines on physician-industry relations to participation in a speakers' bureau. We argue that speakers' bureau participation constitutes a form of peer selling that should be understood to contravene the prohibition on product endorsement in the CMA Code of Ethics. Academic medical institutions, in conjunction with regulatory colleges, should continue and strengthen their policies to address participation in speakers' bureaus.

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