Hunting happiness or promoting health? Why positive psychology deserves a place in health promotion.

This commentary asks the question of whether positive psychology represents an egoistic pursuit of happiness, which is in conflict with basic values within health promotion. A look at key concepts and research findings within positive psychology reveals common ground with health promotion. Similarities are evident in conceptualization of health, resource focus, value focus and consequences for policy. Some influences of happiness on health and functioning are described. (Promot Educ 2008;15(3): 34-35)