对不同项目的客户满意度进行评估。

Quality assurance (San Diego, Calif.) Pub Date : 2005-04-01 DOI:10.1080/10529410500280955

Nandini Das, Niladri Samanta

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引用次数: 7

摘要

客户满意度作为商业成功的关键因素，是任何行业的主要关注点。本文采用主成分分析法对某软件解决方案公司的客户满意度指数进行了分析。该指数被用作市场营销部门的输入，以根据他们过去的经验确定潜在客户。由于这在任何行业都是一个非常常见的问题，因此可以在类似的情况下使用相同的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Evaluation of customer satisfaction level of different projects.

Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper we propose a customer satisfaction index using principal component analysis for a software solution company. This index was used as an input to the marketing division to identify their potential customers from their past experience. Since this is a very common problem for any industry, the same approach can be used in similar situations.

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Quality assurance (San Diego, Calif.)

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