向老龄化的美国推销医疗服务。

College review (Denver, Colo.) Pub Date : 1993-01-01

L J Mast

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引用次数: 0

摘要

50岁以上的消费者目前占消费者需求的40%。在团体实践环境中提供的医疗服务必须结构化，以适应其越来越多的老年患者的独特需求。根据这篇专业论文，制定营销计划将提供一种策略，使医疗集团在老年消费者中保持竞争力。

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Marketing medical services to an aging America.

Consumers over age 50 currently comprise 40 percent of consumer demand. Medical services provided in the group practice setting must be structured to accommodate the unique needs of their increasing number of elderly patients According to this professional paper, the development of a marketing plan will provide a strategy that will keep the medical group competitive among older consumers.

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来源期刊

College review (Denver, Colo.)

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