Planning for the future: moving to the multispecialty group organizational structure.

Physicians in a Southeastern community were finding themselves ill equipped to deal with many of the requirements of insurance companies, state governments and managed care organizations. One medical practice was considering moving toward becoming a multispecialty group and adding physicians to keep with their objective of having a "growing practice." This case study is centered around the efforts of the physicians' involvement in the strategic planning process of growing their practice.