品牌:对重大商业决策的重新考虑。

Health systems review Pub Date : 1996-09-01

R K Goldberg

{"title":"品牌:对重大商业决策的重新考虑。","authors":"R K Goldberg","doi":"","DOIUrl":null,"url":null,"abstract":"UniHealth was evolving into the essence of a modern integrated delivery network. Should it hang its name on the parts of its system? One architect of that decision takes a look back at a debate that forced fundamental questions about the identity and soul of an organization.","PeriodicalId":79615,"journal":{"name":"Health systems review","volume":"29 5","pages":"29-31"},"PeriodicalIF":0.0000,"publicationDate":"1996-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The brand: second thoughts about a big business decision.\",\"authors\":\"R K Goldberg\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"UniHealth was evolving into the essence of a modern integrated delivery network. Should it hang its name on the parts of its system? One architect of that decision takes a look back at a debate that forced fundamental questions about the identity and soul of an organization.\",\"PeriodicalId\":79615,\"journal\":{\"name\":\"Health systems review\",\"volume\":\"29 5\",\"pages\":\"29-31\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1996-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Health systems review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health systems review","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

联合健康正在发展成为一个现代综合交付网络的精髓。它应该把自己的名字挂在系统的各个部分上吗?该决定的一位设计师回顾了一场辩论，这场辩论迫使人们对组织的身份和灵魂提出了一些基本问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

本刊更多论文

The brand: second thoughts about a big business decision.

UniHealth was evolving into the essence of a modern integrated delivery network. Should it hang its name on the parts of its system? One architect of that decision takes a look back at a debate that forced fundamental questions about the identity and soul of an organization.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Health systems review

自引率

0.00%

发文量