Digital innovation and transformation process in business growth: A systematic literature review and research agenda

The emergence of digital technologies has profoundly transformed the operations and processes of companies, thereby redefining the fundamental mechanisms of value creation, delivery, and capture within firms. This scenario has garnered significant attention from both academics and practitioners, resulting in a burgeoning body of research on the relationship between digital technology and business development. However, establishing a causal-chain framework linking digital innovation and transformation process (DITP) and business growth remains challenging. This study conducts a systematic literature review to gather and synthesize existing knowledge on this topic. Furthermore, a causal-chain framework is developed based on causal inferences to illustrate the inter-relationships among the adopted research constructs. Finally, a research agenda for future directions within this field is provided to address existing research gaps. This article makes substantial contributions to both theoretical framework construction and managerial strategies aimed at fostering business growth through DITP.