Challenges and opportunities for generalist practice in the era of technology and AI.

After decades of specialization, new opportunities are opening up for general clinical practice thanks to three key tools: continuing education focused on transforming clinical habits, access to advanced technology at the service of each professional, and the use of artificial intelligence to support more personalized clinical reflection. These tools could empower physicians to offer more complex, evidence-based, and personalized care. Some erroneous beliefs about artificial intelligence -such as the idea that it will make studying unnecessary- are simply manifestations of resistance to change. However, it is also important to recognize the challenges it poses, such as the risk of over-reliance on its proposals or accepting them without critical judgment. In any case, the ultimate responsibility for the outcome of a consultation rests with the medical professional. Technological advances should complement, not replace, the humanistic values ​​of medicine. To make the most of these opportunities, it is essential to have continuing education, institutional support, and personal judgment based on clinical experience and semiological observation.