Associations Between Personality Traits and ChatGPT Usage: The Dual Mediating Roles of Social Image and Computer Self-Efficacy.

ChatGPT has emerged as a focal point of interest among researchers and practitioners. However, little empirical research has examined its usage. Based on the Five Factor Model and the Technology Acceptance Model, this research examines the relationships between personality traits, specifically extraversion, openness, and conscientiousness, and ChatGPT usage, with social image and computer self-efficacy serving as mediators. In March 2023, this study surveyed 784 users in China, consisting of 462 males and 322 females, with an average age of 23.7. Our analysis reveals that extraversion, openness, and conscientiousness are positively associated with ChatGPT usage through sequential mediating involving social image and computer self-efficacy. While these traits demonstrate indirect associations with usage, openness and conscientiousness lack direct relationships with ChatGPT usage, and neither extraversion nor openness directly relates to computer self-efficacy. These findings offer in-depth perspectives for generative artificial intelligence technology developers and marketers to enhance user engagement strategies at their early stages.