{"title":"考虑品牌溢出效应的品牌导入与信息共享决策之间的相互作用","authors":"Hui Cao, Jinjiang Yan","doi":"10.1007/s10479-025-06628-2","DOIUrl":null,"url":null,"abstract":"<div><p>This paper proposes a game-theoretic model to investigate store brand (SB) introduction and information sharing decisions within a co-opetitive supply chain between a national brand (NB) manufacturer and a retailer, where the retailer chooses whether to introduce a store brand and share demand information with the NB manufacturer. In the main model, we consider that the retailer’s store brand introduction decision precedes the information sharing decision. We fully explore four scenarios involving the retailer’s strategic decision characteristics: no store brand introduction and no information sharing (<i>NN</i>), no store brand introduction and information sharing (<i>NS</i>), store brand introduction and no information sharing (<i>IN</i>), and store brand introduction and information sharing (<i>IS</i>). Our analysis draws the following interesting conclusions: Firstly, our research reveals that the NB manufacturer will benefit from SB introduction under certain conditions. Secondly, we demonstrate that the retailer’s store brand introduction and information sharing reinforce each other. Finally, our study also makes a contribution to how the degree of SB spillover and the fixed introduction cost affect the equilibrium strategy outcome.</p></div>","PeriodicalId":8215,"journal":{"name":"Annals of Operations Research","volume":"350 3","pages":"927 - 956"},"PeriodicalIF":4.5000,"publicationDate":"2025-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Interactions between store brand introduction and information sharing decisions considering store brand spillover\",\"authors\":\"Hui Cao, Jinjiang Yan\",\"doi\":\"10.1007/s10479-025-06628-2\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This paper proposes a game-theoretic model to investigate store brand (SB) introduction and information sharing decisions within a co-opetitive supply chain between a national brand (NB) manufacturer and a retailer, where the retailer chooses whether to introduce a store brand and share demand information with the NB manufacturer. In the main model, we consider that the retailer’s store brand introduction decision precedes the information sharing decision. We fully explore four scenarios involving the retailer’s strategic decision characteristics: no store brand introduction and no information sharing (<i>NN</i>), no store brand introduction and information sharing (<i>NS</i>), store brand introduction and no information sharing (<i>IN</i>), and store brand introduction and information sharing (<i>IS</i>). Our analysis draws the following interesting conclusions: Firstly, our research reveals that the NB manufacturer will benefit from SB introduction under certain conditions. Secondly, we demonstrate that the retailer’s store brand introduction and information sharing reinforce each other. Finally, our study also makes a contribution to how the degree of SB spillover and the fixed introduction cost affect the equilibrium strategy outcome.</p></div>\",\"PeriodicalId\":8215,\"journal\":{\"name\":\"Annals of Operations Research\",\"volume\":\"350 3\",\"pages\":\"927 - 956\"},\"PeriodicalIF\":4.5000,\"publicationDate\":\"2025-05-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Annals of Operations Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://link.springer.com/article/10.1007/s10479-025-06628-2\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"OPERATIONS RESEARCH & MANAGEMENT SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Operations Research","FirstCategoryId":"91","ListUrlMain":"https://link.springer.com/article/10.1007/s10479-025-06628-2","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"OPERATIONS RESEARCH & MANAGEMENT SCIENCE","Score":null,"Total":0}
Interactions between store brand introduction and information sharing decisions considering store brand spillover
This paper proposes a game-theoretic model to investigate store brand (SB) introduction and information sharing decisions within a co-opetitive supply chain between a national brand (NB) manufacturer and a retailer, where the retailer chooses whether to introduce a store brand and share demand information with the NB manufacturer. In the main model, we consider that the retailer’s store brand introduction decision precedes the information sharing decision. We fully explore four scenarios involving the retailer’s strategic decision characteristics: no store brand introduction and no information sharing (NN), no store brand introduction and information sharing (NS), store brand introduction and no information sharing (IN), and store brand introduction and information sharing (IS). Our analysis draws the following interesting conclusions: Firstly, our research reveals that the NB manufacturer will benefit from SB introduction under certain conditions. Secondly, we demonstrate that the retailer’s store brand introduction and information sharing reinforce each other. Finally, our study also makes a contribution to how the degree of SB spillover and the fixed introduction cost affect the equilibrium strategy outcome.
期刊介绍:
The Annals of Operations Research publishes peer-reviewed original articles dealing with key aspects of operations research, including theory, practice, and computation. The journal publishes full-length research articles, short notes, expositions and surveys, reports on computational studies, and case studies that present new and innovative practical applications.
In addition to regular issues, the journal publishes periodic special volumes that focus on defined fields of operations research, ranging from the highly theoretical to the algorithmic and the applied. These volumes have one or more Guest Editors who are responsible for collecting the papers and overseeing the refereeing process.