{"title":"利用结构和行为模型促进非银行金融公司的绿色消费信贷实践","authors":"Vikas Sharma , Ramona Rupeika-Apoga","doi":"10.1016/j.techsoc.2025.103083","DOIUrl":null,"url":null,"abstract":"<div><div>Despite its growing relevance to sustainability goals, the adoption of green consumer credit remains limited in the non-banking financial sector. This study investigates how non-banking financial companies (NBFCs) can strategically align internal resources and behavioral drivers to explain consumer behavior related to green credit adoption, integrating the resource-based view and the theory of planned behavior. A novel conceptual framework was developed using survey data collected in December 2024 from 347 managers and executives of NBFCs in major Indian cities. Results from partial least squares structural equation modeling, supported by importance–performance map analysis, indicate that financial capital, organizational capabilities, and green technology infrastructure each influence perceived social pressure—a key factor linking institutional readiness with behavioral intention and green credit uptake. These findings emphasize the value of aligning internal strategic resources with behavioral factors to support sustainable finance in the NBFC sector.</div></div>","PeriodicalId":47979,"journal":{"name":"Technology in Society","volume":"84 ","pages":"Article 103083"},"PeriodicalIF":12.5000,"publicationDate":"2025-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Leveraging structural and behavioral models to promote green consumer credit practices in non-banking financial companies\",\"authors\":\"Vikas Sharma , Ramona Rupeika-Apoga\",\"doi\":\"10.1016/j.techsoc.2025.103083\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Despite its growing relevance to sustainability goals, the adoption of green consumer credit remains limited in the non-banking financial sector. This study investigates how non-banking financial companies (NBFCs) can strategically align internal resources and behavioral drivers to explain consumer behavior related to green credit adoption, integrating the resource-based view and the theory of planned behavior. A novel conceptual framework was developed using survey data collected in December 2024 from 347 managers and executives of NBFCs in major Indian cities. Results from partial least squares structural equation modeling, supported by importance–performance map analysis, indicate that financial capital, organizational capabilities, and green technology infrastructure each influence perceived social pressure—a key factor linking institutional readiness with behavioral intention and green credit uptake. These findings emphasize the value of aligning internal strategic resources with behavioral factors to support sustainable finance in the NBFC sector.</div></div>\",\"PeriodicalId\":47979,\"journal\":{\"name\":\"Technology in Society\",\"volume\":\"84 \",\"pages\":\"Article 103083\"},\"PeriodicalIF\":12.5000,\"publicationDate\":\"2025-09-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technology in Society\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0160791X25002738\",\"RegionNum\":1,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"SOCIAL ISSUES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology in Society","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160791X25002738","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}
Leveraging structural and behavioral models to promote green consumer credit practices in non-banking financial companies
Despite its growing relevance to sustainability goals, the adoption of green consumer credit remains limited in the non-banking financial sector. This study investigates how non-banking financial companies (NBFCs) can strategically align internal resources and behavioral drivers to explain consumer behavior related to green credit adoption, integrating the resource-based view and the theory of planned behavior. A novel conceptual framework was developed using survey data collected in December 2024 from 347 managers and executives of NBFCs in major Indian cities. Results from partial least squares structural equation modeling, supported by importance–performance map analysis, indicate that financial capital, organizational capabilities, and green technology infrastructure each influence perceived social pressure—a key factor linking institutional readiness with behavioral intention and green credit uptake. These findings emphasize the value of aligning internal strategic resources with behavioral factors to support sustainable finance in the NBFC sector.
期刊介绍:
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.