Lessons for enrollment leaders moving to graduate programs

Transitioning from leading undergraduate admissions to managing graduate and professional enrollment is more than a title change — it is a professional evolution. While my own journey spans 16 years and multiple institutions, this article is not only a reflection on my career path; it is alos a guide for enrollment managers across the spectrum. The lessons I learned along the way — from HBCUs to globally ranked universities — apply broadly, regardless of the size, mission, or student population of your institution. Importantly, many of the strategies I developed in the graduate space — such as building deeper relationships, adapting to longer decision cycles, and demonstrating return on investment — are equally applicable to undergraduate recruitment as today's students and families increasingly seek personalized engagement and clarity of value.