{"title":"针对疫苗信息框架的接受者教育：一项随机试验。","authors":"Alice Dominici, Lisen Arnheim Dahlström","doi":"10.1002/hec.70036","DOIUrl":null,"url":null,"abstract":"<p><p>We study the effect of framing informational campaigns scientifically or emotionally on the vaccination uptake of recipients with different educational backgrounds. 7616 Swedish mothers stratified by education received a leaflet on their children's upcoming HPV vaccination opportunity. The leaflet's framing was randomized between emotional and scientific, whereas the content remained uniform; control units received an uninformative reminder of the same length. We find substantial heterogeneity by educational background. Mothers with compulsory schooling exposed to scientific framing increased their uptake by 5.7 percentage points (7.25%). The effect was driven by less skeptical mothers with little previous HPV knowledge and higher engagement with the materials. Emotional framing decreased uptake by 4.8 percentage points (5.41%) among high school-educated mothers who read more superficially and were more hesitant at baseline.</p>","PeriodicalId":12847,"journal":{"name":"Health economics","volume":" ","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2025-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Targeting Vaccine Information Framing to Recipients' Education: A Randomized Trial.\",\"authors\":\"Alice Dominici, Lisen Arnheim Dahlström\",\"doi\":\"10.1002/hec.70036\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>We study the effect of framing informational campaigns scientifically or emotionally on the vaccination uptake of recipients with different educational backgrounds. 7616 Swedish mothers stratified by education received a leaflet on their children's upcoming HPV vaccination opportunity. The leaflet's framing was randomized between emotional and scientific, whereas the content remained uniform; control units received an uninformative reminder of the same length. We find substantial heterogeneity by educational background. Mothers with compulsory schooling exposed to scientific framing increased their uptake by 5.7 percentage points (7.25%). The effect was driven by less skeptical mothers with little previous HPV knowledge and higher engagement with the materials. Emotional framing decreased uptake by 4.8 percentage points (5.41%) among high school-educated mothers who read more superficially and were more hesitant at baseline.</p>\",\"PeriodicalId\":12847,\"journal\":{\"name\":\"Health economics\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2025-09-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Health economics\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1002/hec.70036\",\"RegionNum\":3,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health economics","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1002/hec.70036","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
Targeting Vaccine Information Framing to Recipients' Education: A Randomized Trial.
We study the effect of framing informational campaigns scientifically or emotionally on the vaccination uptake of recipients with different educational backgrounds. 7616 Swedish mothers stratified by education received a leaflet on their children's upcoming HPV vaccination opportunity. The leaflet's framing was randomized between emotional and scientific, whereas the content remained uniform; control units received an uninformative reminder of the same length. We find substantial heterogeneity by educational background. Mothers with compulsory schooling exposed to scientific framing increased their uptake by 5.7 percentage points (7.25%). The effect was driven by less skeptical mothers with little previous HPV knowledge and higher engagement with the materials. Emotional framing decreased uptake by 4.8 percentage points (5.41%) among high school-educated mothers who read more superficially and were more hesitant at baseline.
期刊介绍：
This Journal publishes articles on all aspects of health economics: theoretical contributions, empirical studies and analyses of health policy from the economic perspective. Its scope includes the determinants of health and its definition and valuation, as well as the demand for and supply of health care; planning and market mechanisms; micro-economic evaluation of individual procedures and treatments; and evaluation of the performance of health care systems.
Contributions should typically be original and innovative. As a rule, the Journal does not include routine applications of cost-effectiveness analysis, discrete choice experiments and costing analyses.
Editorials are regular features, these should be concise and topical. Occasionally commissioned reviews are published and special issues bring together contributions on a single topic. Health Economics Letters facilitate rapid exchange of views on topical issues. Contributions related to problems in both developed and developing countries are welcome.
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