Deborah Mukherji, Mohit Agarwal, Humaid O Al-Shamsi, Martin Angel, Diogo Augusto Rodrigues Da Rosa, Sewanti Limaye, Vikas Talreja, Waleed El Morsi, Yüksel Ürün, Enrique Grande
{"title":"肿瘤学医疗保健专业人员的社交媒体：来自亚洲、拉丁美洲和中东八个国家的横断面调查结果。","authors":"Deborah Mukherji, Mohit Agarwal, Humaid O Al-Shamsi, Martin Angel, Diogo Augusto Rodrigues Da Rosa, Sewanti Limaye, Vikas Talreja, Waleed El Morsi, Yüksel Ürün, Enrique Grande","doi":"10.1080/14796694.2025.2548192","DOIUrl":null,"url":null,"abstract":"<p><strong>Aims: </strong>Guidance and regulation for the use of social media (SM) by healthcare professionals (HCPs) is lacking in some parts of the world. This paper explores the significance and barriers of SM in oncology care in regions beyond Europe and North America.</p><p><strong>Methods: </strong>A cross-sectional survey facilitated by Sermo to explore the use of SM among oncologists in Argentina, Brazil, India, Mexico, Saudi Arabia, Taiwan, Türkiye, and the United Arab Emirates was conducted between 14 June 2023 and 28 June 2023. A panel discussion involving seven digital opinion leaders (DOLs) was also held.</p><p><strong>Results: </strong>Of 340 respondents, the survey found strong support for SM in public and HCP education with most preferring mobile phones and 88% accessing SM in their free time. SM has an average-to-great impact on the prescribing habits of 52% of respondents. Sixty-four percent of respondents are concerned about potential conflicts of interest with SM. The panel developed a framework of recommendations providing navigational aids for key information, verifying sources to avoid misinformation, disclosing conflicts of interests, and creating visual and bite-sized content.</p><p><strong>Conclusion: </strong>Opportunities exist to enhance SM use in regions beyond Europe and North America. DOLs in oncology can enhance SM content quality.</p>","PeriodicalId":12672,"journal":{"name":"Future oncology","volume":" ","pages":"1-14"},"PeriodicalIF":2.6000,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social media for healthcare professionals in oncology: results from a cross-sectional survey conducted across eight countries in Asia, Latin America, and the Middle East.\",\"authors\":\"Deborah Mukherji, Mohit Agarwal, Humaid O Al-Shamsi, Martin Angel, Diogo Augusto Rodrigues Da Rosa, Sewanti Limaye, Vikas Talreja, Waleed El Morsi, Yüksel Ürün, Enrique Grande\",\"doi\":\"10.1080/14796694.2025.2548192\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Aims: </strong>Guidance and regulation for the use of social media (SM) by healthcare professionals (HCPs) is lacking in some parts of the world. This paper explores the significance and barriers of SM in oncology care in regions beyond Europe and North America.</p><p><strong>Methods: </strong>A cross-sectional survey facilitated by Sermo to explore the use of SM among oncologists in Argentina, Brazil, India, Mexico, Saudi Arabia, Taiwan, Türkiye, and the United Arab Emirates was conducted between 14 June 2023 and 28 June 2023. A panel discussion involving seven digital opinion leaders (DOLs) was also held.</p><p><strong>Results: </strong>Of 340 respondents, the survey found strong support for SM in public and HCP education with most preferring mobile phones and 88% accessing SM in their free time. SM has an average-to-great impact on the prescribing habits of 52% of respondents. Sixty-four percent of respondents are concerned about potential conflicts of interest with SM. The panel developed a framework of recommendations providing navigational aids for key information, verifying sources to avoid misinformation, disclosing conflicts of interests, and creating visual and bite-sized content.</p><p><strong>Conclusion: </strong>Opportunities exist to enhance SM use in regions beyond Europe and North America. DOLs in oncology can enhance SM content quality.</p>\",\"PeriodicalId\":12672,\"journal\":{\"name\":\"Future oncology\",\"volume\":\" \",\"pages\":\"1-14\"},\"PeriodicalIF\":2.6000,\"publicationDate\":\"2025-09-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Future oncology\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1080/14796694.2025.2548192\",\"RegionNum\":4,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ONCOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Future oncology","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/14796694.2025.2548192","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ONCOLOGY","Score":null,"Total":0}
Social media for healthcare professionals in oncology: results from a cross-sectional survey conducted across eight countries in Asia, Latin America, and the Middle East.
Aims: Guidance and regulation for the use of social media (SM) by healthcare professionals (HCPs) is lacking in some parts of the world. This paper explores the significance and barriers of SM in oncology care in regions beyond Europe and North America.
Methods: A cross-sectional survey facilitated by Sermo to explore the use of SM among oncologists in Argentina, Brazil, India, Mexico, Saudi Arabia, Taiwan, Türkiye, and the United Arab Emirates was conducted between 14 June 2023 and 28 June 2023. A panel discussion involving seven digital opinion leaders (DOLs) was also held.
Results: Of 340 respondents, the survey found strong support for SM in public and HCP education with most preferring mobile phones and 88% accessing SM in their free time. SM has an average-to-great impact on the prescribing habits of 52% of respondents. Sixty-four percent of respondents are concerned about potential conflicts of interest with SM. The panel developed a framework of recommendations providing navigational aids for key information, verifying sources to avoid misinformation, disclosing conflicts of interests, and creating visual and bite-sized content.
Conclusion: Opportunities exist to enhance SM use in regions beyond Europe and North America. DOLs in oncology can enhance SM content quality.
期刊介绍：
Future Oncology (ISSN 1479-6694) provides a forum for a new era of cancer care. The journal focuses on the most important advances and highlights their relevance in the clinical setting. Furthermore, Future Oncology delivers essential information in concise, at-a-glance article formats - vital in delivering information to an increasingly time-constrained community.
The journal takes a forward-looking stance toward the scientific and clinical issues, together with the economic and policy issues that confront us in this new era of cancer care. The journal includes literature awareness such as the latest developments in radiotherapy and immunotherapy, concise commentary and analysis, and full review articles all of which provide key findings, translational to the clinical setting.
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