{"title":"评论：走向可持续性和可持续营销的理论","authors":"Helge Löbler","doi":"10.1007/s13162-025-00314-z","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of sustainability has received much less attention. This paper provides theoretical work on sustainability. Thereby it uses a non-anthropocentric approach. Based on accepted knowledge from natural sciences five processes are identified that conceptualize sustainability. Building on this, a necessary and sufficient condition is developed as theorems for sustainability. A proposition lays the foundation for identifying possible threats to sustainability. The paper then discusses sustainability and marketing with two further propositions.</p>\n </div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"15 1-2","pages":"48 - 58"},"PeriodicalIF":0.0000,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-025-00314-z.pdf","citationCount":"0","resultStr":"{\"title\":\"Commentary: Towards a theory of sustainability and sustainable marketing\",\"authors\":\"Helge Löbler\",\"doi\":\"10.1007/s13162-025-00314-z\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n <p>The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of sustainability has received much less attention. This paper provides theoretical work on sustainability. Thereby it uses a non-anthropocentric approach. Based on accepted knowledge from natural sciences five processes are identified that conceptualize sustainability. Building on this, a necessary and sufficient condition is developed as theorems for sustainability. A proposition lays the foundation for identifying possible threats to sustainability. The paper then discusses sustainability and marketing with two further propositions.</p>\\n </div>\",\"PeriodicalId\":7786,\"journal\":{\"name\":\"AMS Review\",\"volume\":\"15 1-2\",\"pages\":\"48 - 58\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2025-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://link.springer.com/content/pdf/10.1007/s13162-025-00314-z.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AMS Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://link.springer.com/article/10.1007/s13162-025-00314-z\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AMS Review","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s13162-025-00314-z","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Commentary: Towards a theory of sustainability and sustainable marketing
The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of sustainability has received much less attention. This paper provides theoretical work on sustainability. Thereby it uses a non-anthropocentric approach. Based on accepted knowledge from natural sciences five processes are identified that conceptualize sustainability. Building on this, a necessary and sufficient condition is developed as theorems for sustainability. A proposition lays the foundation for identifying possible threats to sustainability. The paper then discusses sustainability and marketing with two further propositions.
AMS ReviewBusiness, Management and Accounting-Marketing
CiteScore
14.60
自引率
0.00%
发文量
17
期刊介绍：
The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
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