基于社会语义挖掘和去噪的社会推荐模型

Lang Qin , Yi Liu , Caihong Mu
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引用次数: 0

摘要

在信息技术时代,推荐系统在信息过滤和用户偏好识别中起着至关重要的作用。值得注意的是,在线社交平台提供的辅助信息为提升推荐系统的性能提供了重要的支持。基于社交连接用户具有相似偏好的假设,将社交关系作为补充信息整合到推荐算法中,可以显著提高推荐准确率,同时有效缓解冷启动问题。然而,现有的社会推荐系统主要依赖显性社会关系作为辅助信息,往往忽略了潜在社会关系的价值。研究表明,拥有潜在社交联系的用户可能还拥有有价值的偏好信息。我们认为挖掘潜在的社会关系可以提供有价值的辅助信息,从而提高推荐系统的性能。为了解决这个问题,我们提出了一种基于社会语义挖掘和去噪(SSMD)的社会推荐模型。具体来说,我们提出了一个编码器-解码器架构来学习明确的社会用户表示并挖掘潜在的社会关系。考虑到这些隐式连接中潜在的噪声,我们设计了一个去噪模块,利用用户偏好信息来过滤不可靠的社交链接。此外,我们通过辅助损失函数实现潜在社交图和交互图之间的跨视图信息对齐。在多个公共数据集上进行的大量实验表明,我们的SSMD方法具有显著的改进,优于各种基线方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A social recommendation model based on social semantic mining and denoising
In the era of information technology, recommendation systems play a crucial role in information filtering and user preference identification. Notably, the auxiliary information provided by online social platforms offers significant support for enhancing the performance of recommendation systems. Based on the hypothesis that socially connected users share similar preferences, integrating social relationships as supplementary information into recommendation algorithms can significantly enhance recommendation accuracy while effectively mitigating the cold-start problem. However, existing social recommendation systems primarily rely on explicit social relationships as auxiliary information, often overlooking the value of potential social connections. Research indicates that users with potential social links may also possess valuable preference information. We believe that mining potential social relationships can provide valuable auxiliary information, thereby enhancing the performance of recommendation systems. To address this issue, we propose a social recommendation model based on social semantic mining and denoising (SSMD). Specifically, we propose an encoder-decoder architecture to learn explicit social user representations and mine potential social relationships. Considering the potential noise in these implicit connections, we design a denoising module that utilizes user preference information to filter unreliable social links. Furthermore, we implement cross-view information alignment between the potential social graph and interaction graph through an auxiliary loss function. Extensive experiments conducted on multiple public datasets demonstrate that our SSMD method outperforms various baseline approaches with significant improvements.
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