Alicia J. Jenkins, Jonathan E. Shaw, Assam El-Osta, Leon Tribe, David N. O'Neal, Michael Spiegel, John P. Greenwood, Neale Cohen
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Artificial intelligence-generated deepfakes in healthcare and biomedical research: major adverse implications for patients, public and professionals
False advertising is a long-term problem, but, with modern technology, it is now possible to create rapidly and inexpensively and widely distribute fake video, audio and written social media presentations attributed to people without their knowledge or permission. Such ‘deepfake’ videos and other promotional material, allegedly by healthcare and biomedical research experts, are increasingly being used, often encouraging the purchase of a product that is not scientifically validated, and with which the expert is not associated. We describe some of our recent experiences and suggest potential actions.
期刊介绍:
The Internal Medicine Journal is the official journal of the Adult Medicine Division of The Royal Australasian College of Physicians (RACP). Its purpose is to publish high-quality internationally competitive peer-reviewed original medical research, both laboratory and clinical, relating to the study and research of human disease. Papers will be considered from all areas of medical practice and science. The Journal also has a major role in continuing medical education and publishes review articles relevant to physician education.