社交媒体的专业推广：沙特牙科协会的instagram使用研究

Q1 Medicine

Informatics in Medicine Unlocked Pub Date : 2025-01-01 DOI:10.1016/j.imu.2025.101680

Khalifa S. Al-Khalifa , Taif A. Alsuroor , Shog A. Alafaleq , Aminah M. Alsayoud , Mohammed S. Alqattan , Mahmoud H. Al-Johani , Hassan S. Halawany

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引用次数: 0

摘要

目的本研究旨在分析沙特牙科协会的Instagram发布模式，以了解参与趋势、内容焦点和受众互动。方法从2023年2月至2024年2月，使用官方许可的沙特牙科协会Instagram账户的公开数据进行了一项横断面观察性研究。收集的数据包括发布频率、主题内容、语言和参与度指标（喜欢、评论、提及和标签）。帖子被分为继续教育、研究和社区服务等主题。结果观察到一种周期性的参与模式，会议前后的活动增加，特别是在1月和10月。“公告”是最常见的主题分类（59.6%）。而“继续教育”是最常见的内容主题（77.6%）。表现最好的牙科协会主要使用英语，这表明他们注重国际推广。相比之下，其他社会主要使用阿拉伯语。值得注意的是，视频比其他类型的帖子获得了更高的参与度，这突出了动态内容的重要性。该研究强调了沙特牙科协会对Instagram的战略性使用，并确定了扩大与研究和口腔健康相关内容的机会。未来的战略可以通过多样化的内容、跨平台推广和有针对性的标签使用来提高参与度，培养一个更知情、更参与的数字社区。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Social media for professional outreach: A study of Saudi dental societies' instagram usage

Aim

This study aimed to analyze the Instagram posting patterns of Saudi dental societies to understand engagement trends, content focus, and audience interaction.

Methods

A cross-sectional, observational study was conducted from February 2023 to February 2024 using publicly available data from the Instagram accounts of officially licensed Saudi dental societies. Collected data included posting frequency, thematic content, language, and engagement metrics (likes, comments, mentions, and hashtags). Posts were categorized into themes like continuing education, research, and community outreach.

Results

A cyclical engagement pattern was observed, with increased activity around conferences, particularly in January and October. “Announcements” was the most frequent thematic classification (59.6 %). While “continuing education” was the most frequent content theme (77.6 %). English was predominantly used by top performing dental societies, suggesting a focus on international outreach. In contrast, other societies primarily used Arabic. Notably, reels achieved higher engagement than other post types, highlighting the importance of dynamic content.

Conclusion

The study highlights the strategic use of Instagram by Saudi dental societies and identifies opportunities to expand content related to research and oral health. Future strategies could improve engagement through diversified content, cross-platform promotion, and targeted hashtag use, fostering a more informed and engaged digital community.

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来源期刊

Informatics in Medicine Unlocked Medicine-Health Informatics

CiteScore

9.50

自引率

0.00%

发文量

282

审稿时长

39 days

期刊介绍： Informatics in Medicine Unlocked (IMU) is an international gold open access journal covering a broad spectrum of topics within medical informatics, including (but not limited to) papers focusing on imaging, pathology, teledermatology, public health, ophthalmological, nursing and translational medicine informatics. The full papers that are published in the journal are accessible to all who visit the website.