Qi Zhao, Kexin Jiang, Shiwen Liu, Xiaoya Liu, Qian Mao
{"title":"还原糖信息对雪纺蛋糕评级和人类咀嚼行为的影响","authors":"Qi Zhao, Kexin Jiang, Shiwen Liu, Xiaoya Liu, Qian Mao","doi":"10.1111/jtxs.70033","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Reducing sugar in baked goods has become a widely discussed healthy eating topic today. Reduced-sugar messages on product packaging can help consumers make smarter food choices and reduce their sugar intake. Therefore, the aim of this study was to investigate the effects of different types of reduced-sugar messages (including nutritional, taste, and social messages) and reduced-sugar interest groups on chiffon cake ratings and consumer chewing behavior over time. To assess public attitudes toward reduced-sugar foods and related information, we collected and analyzed 300 valid responses from an online survey. We then recruited 525 participants (aged 18–24) for an offline, five-week study. The results of the survey showed that the number of consumers who were influenced by the reduced-sugar message to purchase reduced-sugar products was significantly higher than those who were not influenced, with the possibility increasing by 4.502 times (Hazard Ratio = 4.502, <i>p</i> < 0.05). Expectations after the message intervention were significantly higher, being 4.418 times greater than those who were not influenced by the message (Hazard Ratio = 4.418, <i>p</i> < 0.05). There was no significant main effect of the reduced-sugar interest group on consumer chewing behavior. Reduced-sugar products with a social message had the lowest chewing time and chewing cycles. In addition, we did not find a significant association between purchasing behavior and chewing behavior. It is hoped that this study will lead to a better understanding of consumer behavior patterns and preferences, which will help companies to better formulate marketing strategies and product designs to meet consumer needs and expectations.</p>\n </div>","PeriodicalId":17175,"journal":{"name":"Journal of texture studies","volume":"56 4","pages":""},"PeriodicalIF":2.5000,"publicationDate":"2025-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effects of Reduced-Sugar Messages on Chiffon Cake Ratings and Human Chewing Behavior\",\"authors\":\"Qi Zhao, Kexin Jiang, Shiwen Liu, Xiaoya Liu, Qian Mao\",\"doi\":\"10.1111/jtxs.70033\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n <p>Reducing sugar in baked goods has become a widely discussed healthy eating topic today. Reduced-sugar messages on product packaging can help consumers make smarter food choices and reduce their sugar intake. Therefore, the aim of this study was to investigate the effects of different types of reduced-sugar messages (including nutritional, taste, and social messages) and reduced-sugar interest groups on chiffon cake ratings and consumer chewing behavior over time. To assess public attitudes toward reduced-sugar foods and related information, we collected and analyzed 300 valid responses from an online survey. We then recruited 525 participants (aged 18–24) for an offline, five-week study. The results of the survey showed that the number of consumers who were influenced by the reduced-sugar message to purchase reduced-sugar products was significantly higher than those who were not influenced, with the possibility increasing by 4.502 times (Hazard Ratio = 4.502, <i>p</i> < 0.05). Expectations after the message intervention were significantly higher, being 4.418 times greater than those who were not influenced by the message (Hazard Ratio = 4.418, <i>p</i> < 0.05). There was no significant main effect of the reduced-sugar interest group on consumer chewing behavior. Reduced-sugar products with a social message had the lowest chewing time and chewing cycles. In addition, we did not find a significant association between purchasing behavior and chewing behavior. It is hoped that this study will lead to a better understanding of consumer behavior patterns and preferences, which will help companies to better formulate marketing strategies and product designs to meet consumer needs and expectations.</p>\\n </div>\",\"PeriodicalId\":17175,\"journal\":{\"name\":\"Journal of texture studies\",\"volume\":\"56 4\",\"pages\":\"\"},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2025-07-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of texture studies\",\"FirstCategoryId\":\"97\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/jtxs.70033\",\"RegionNum\":3,\"RegionCategory\":\"农林科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"FOOD SCIENCE & TECHNOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of texture studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/jtxs.70033","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
Effects of Reduced-Sugar Messages on Chiffon Cake Ratings and Human Chewing Behavior
Reducing sugar in baked goods has become a widely discussed healthy eating topic today. Reduced-sugar messages on product packaging can help consumers make smarter food choices and reduce their sugar intake. Therefore, the aim of this study was to investigate the effects of different types of reduced-sugar messages (including nutritional, taste, and social messages) and reduced-sugar interest groups on chiffon cake ratings and consumer chewing behavior over time. To assess public attitudes toward reduced-sugar foods and related information, we collected and analyzed 300 valid responses from an online survey. We then recruited 525 participants (aged 18–24) for an offline, five-week study. The results of the survey showed that the number of consumers who were influenced by the reduced-sugar message to purchase reduced-sugar products was significantly higher than those who were not influenced, with the possibility increasing by 4.502 times (Hazard Ratio = 4.502, p < 0.05). Expectations after the message intervention were significantly higher, being 4.418 times greater than those who were not influenced by the message (Hazard Ratio = 4.418, p < 0.05). There was no significant main effect of the reduced-sugar interest group on consumer chewing behavior. Reduced-sugar products with a social message had the lowest chewing time and chewing cycles. In addition, we did not find a significant association between purchasing behavior and chewing behavior. It is hoped that this study will lead to a better understanding of consumer behavior patterns and preferences, which will help companies to better formulate marketing strategies and product designs to meet consumer needs and expectations.
期刊介绍:
The Journal of Texture Studies is a fully peer-reviewed international journal specialized in the physics, physiology, and psychology of food oral processing, with an emphasis on the food texture and structure, sensory perception and mouth-feel, food oral behaviour, food liking and preference. The journal was first published in 1969 and has been the primary source for disseminating advances in knowledge on all of the sciences that relate to food texture. In recent years, Journal of Texture Studies has expanded its coverage to a much broader range of texture research and continues to publish high quality original and innovative experimental-based (including numerical analysis and simulation) research concerned with all aspects of eating and food preference.
Journal of Texture Studies welcomes research articles, research notes, reviews, discussion papers, and communications from contributors of all relevant disciplines. Some key coverage areas/topics include (but not limited to):
• Physical, mechanical, and micro-structural principles of food texture
• Oral physiology
• Psychology and brain responses of eating and food sensory
• Food texture design and modification for specific consumers
• In vitro and in vivo studies of eating and swallowing
• Novel technologies and methodologies for the assessment of sensory properties
• Simulation and numerical analysis of eating and swallowing