{"title":"该机构的筹款活动充分利用了社交媒体的潜力","authors":"Gary Enos","doi":"10.1002/mhw.34514","DOIUrl":null,"url":null,"abstract":"<p>Uncertain times for the funding of mental health care and other health and human services convinced a Missouri provider agency to test a different approach to private fundraising. Its leaders are reporting a number of lessons learned from the spring campaign, including the need to leverage the relatively untapped potential of social media marketing.</p>","PeriodicalId":100916,"journal":{"name":"Mental Health Weekly","volume":"35 27","pages":"1-6"},"PeriodicalIF":0.0000,"publicationDate":"2025-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Agency's fundraising campaign leverages potential of social media\",\"authors\":\"Gary Enos\",\"doi\":\"10.1002/mhw.34514\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Uncertain times for the funding of mental health care and other health and human services convinced a Missouri provider agency to test a different approach to private fundraising. Its leaders are reporting a number of lessons learned from the spring campaign, including the need to leverage the relatively untapped potential of social media marketing.</p>\",\"PeriodicalId\":100916,\"journal\":{\"name\":\"Mental Health Weekly\",\"volume\":\"35 27\",\"pages\":\"1-6\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2025-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mental Health Weekly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/mhw.34514\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mental Health Weekly","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mhw.34514","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Agency's fundraising campaign leverages potential of social media
Uncertain times for the funding of mental health care and other health and human services convinced a Missouri provider agency to test a different approach to private fundraising. Its leaders are reporting a number of lessons learned from the spring campaign, including the need to leverage the relatively untapped potential of social media marketing.
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