新能源汽车购买意愿：综合考虑总拥有成本和个性特征的综合分析

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-07-01 DOI:10.1016/j.trf.2025.06.025

Yanyan Chen , Wenchao Cao , Ke Wang

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引用次数: 0

摘要

现有研究往往忽略了总拥有成本（TCO）和消费者人格特质对购买意愿的潜在影响。通过对173名中国受访者的陈述偏好实验，本研究开发了一种将秩序logit模型与综合选择和潜在变量（ICLV）模型相结合的建模方法，以探讨TCO和人格特征对电动汽车购买行为的影响。结果表明，提供5年燃料成本和TCO信息对受访者表示的电动汽车偏好有显著的正向影响。社会经济和旅行相关因素，如性别、年龄、月收入、家庭汽车拥有量和通勤距离，也会影响购买意愿。在人格特征中，尽责性、神经质和开放性显著影响个体偏好。这些发现为旨在促进新能源汽车采用的政策提供了可操作的见解。

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Purchase intention of new energy vehicles: a comprehensive analysis considering total cost of ownership and personality traits

Existing research often ignores the potential impact of the total cost of ownership (TCO) and consumer personality traits on purchase intention. By conducting a stated preference experiment with 173 respondents in China, this study develops a modeling approach that combines a rank-ordered logit model with an Integrated Choice and Latent Variable (ICLV) model to explore how TCO and personality traits affect electric vehicles (EVs) purchase behavior. The results reveal that providing information on 5-year fuel costs and TCO has a significant positive impact on respondents’ stated preference for EVs. Socioeconomic and travel-related factors, such as gender, age, monthly income, household car ownership, and commuting distance, also influence purchase intentions. Among personality traits, Conscientiousness, Neuroticism, and Openness significantly affect individual preferences. These findings offer actionable insights for policies aimed at promoting the adoption of new energy vehicles.

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.