Devin Burnell, Greg Fisher, Regan Stevenson, Donald F. Kuratko
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Entrepreneurial Experimentation: Conceptual Foundations, Integrative Theoretical Framework, and Research Agenda
Entrepreneurial experimentation is the process by which entrepreneurs design, conduct, and interpret tests of cause-and-effect relationships in order to learn and reduce uncertainty, risk, and doubt associated with new venture development. Research suggests entrepreneurial experimentation is essential to the entrepreneurial journey. Yet, this research remains fragmented, resulting in conceptual ambiguity. In this article, we review and synthesize the scholarly literature on entrepreneurial experimentation from 1985 to 2024. In so doing, we synthesize this literature into a definition, conceptual foundations, and an integrative theoretical framework. We conclude with a future research agenda that explores more nuance, contingencies, and sociocultural dynamics.
期刊介绍:
Entrepreneurship Theory and Practice (ETP) is an interdisciplinary scholarly journal dedicated to conceptual and empirical research that advances, tests, or extends theory relating to entrepreneurship in its broadest sense.
Article Topics:
Topics covered in ETP include, but are not limited to:
New Venture Creation, Development, Growth, and Performance
Characteristics, Behaviors, and Types of Entrepreneurs
Small Business Management
Family-Owned Businesses
Corporate, Social, and Sustainable Entrepreneurship
National and International Studies of Enterprise Creation
Research Methods in Entrepreneurship
Venture Financing
Content:
The journal publishes articles that explore these topics through rigorous theoretical development, empirical analysis, and methodological innovation. ETP serves as a platform for advancing our understanding of entrepreneurship and its implications for individuals, organizations, and society.