Pichawadee Kittipanya-ngam , Kim Hua Tan , Harry Jay Cavite
{"title":"面向未来的人工智能:道德和可持续采用的框架","authors":"Pichawadee Kittipanya-ngam , Kim Hua Tan , Harry Jay Cavite","doi":"10.1016/j.techsoc.2025.102993","DOIUrl":null,"url":null,"abstract":"<div><div>The rise of artificial intelligence (AI) is transforming industries through automation, data-driven decision-making, and innovation. However, its adoption also poses challenges, including high implementation costs, limited technical capacity, and growing concerns around ethical and sustainable practices. While research on AI adoption continues to grow, the intersection of ethics, sustainability, and small and medium-sized enterprises (SMEs) remains underexplored. This study addresses that gap by investigating the dynamics of AI adoption among SMEs in Thailand—a key Southeast Asian economy—through multiple in-depth case studies. Within-case and cross-case analyses reveal that AI adoption presents both opportunities and challenges across the technological, organizational, and environmental (TOE) framework. Key factors include job security, data protection, and cost savings, while user education, mental well-being, and financial access emerge as critical concerns. The study further explores how TOE dimensions interact with sustainability and ethical considerations, conceptualized as ESG + E (Environmental, Social, Governance, and Economic). This expanded lens offers a more comprehensive understanding of responsible AI adoption. A novel integrative framework is proposed, providing actionable insights for SMEs, policymakers, and technology providers. The findings contribute to the broader discourse on AI adoption by advancing a sustainability- and ethics-oriented perspective relevant to emerging economies.</div></div>","PeriodicalId":47979,"journal":{"name":"Technology in Society","volume":"83 ","pages":"Article 102993"},"PeriodicalIF":12.5000,"publicationDate":"2025-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Future-ready AI: A framework for ethical and sustainable adoption\",\"authors\":\"Pichawadee Kittipanya-ngam , Kim Hua Tan , Harry Jay Cavite\",\"doi\":\"10.1016/j.techsoc.2025.102993\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>The rise of artificial intelligence (AI) is transforming industries through automation, data-driven decision-making, and innovation. However, its adoption also poses challenges, including high implementation costs, limited technical capacity, and growing concerns around ethical and sustainable practices. While research on AI adoption continues to grow, the intersection of ethics, sustainability, and small and medium-sized enterprises (SMEs) remains underexplored. This study addresses that gap by investigating the dynamics of AI adoption among SMEs in Thailand—a key Southeast Asian economy—through multiple in-depth case studies. Within-case and cross-case analyses reveal that AI adoption presents both opportunities and challenges across the technological, organizational, and environmental (TOE) framework. Key factors include job security, data protection, and cost savings, while user education, mental well-being, and financial access emerge as critical concerns. The study further explores how TOE dimensions interact with sustainability and ethical considerations, conceptualized as ESG + E (Environmental, Social, Governance, and Economic). This expanded lens offers a more comprehensive understanding of responsible AI adoption. A novel integrative framework is proposed, providing actionable insights for SMEs, policymakers, and technology providers. The findings contribute to the broader discourse on AI adoption by advancing a sustainability- and ethics-oriented perspective relevant to emerging economies.</div></div>\",\"PeriodicalId\":47979,\"journal\":{\"name\":\"Technology in Society\",\"volume\":\"83 \",\"pages\":\"Article 102993\"},\"PeriodicalIF\":12.5000,\"publicationDate\":\"2025-06-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technology in Society\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0160791X25001836\",\"RegionNum\":1,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"SOCIAL ISSUES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology in Society","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160791X25001836","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}
Future-ready AI: A framework for ethical and sustainable adoption
The rise of artificial intelligence (AI) is transforming industries through automation, data-driven decision-making, and innovation. However, its adoption also poses challenges, including high implementation costs, limited technical capacity, and growing concerns around ethical and sustainable practices. While research on AI adoption continues to grow, the intersection of ethics, sustainability, and small and medium-sized enterprises (SMEs) remains underexplored. This study addresses that gap by investigating the dynamics of AI adoption among SMEs in Thailand—a key Southeast Asian economy—through multiple in-depth case studies. Within-case and cross-case analyses reveal that AI adoption presents both opportunities and challenges across the technological, organizational, and environmental (TOE) framework. Key factors include job security, data protection, and cost savings, while user education, mental well-being, and financial access emerge as critical concerns. The study further explores how TOE dimensions interact with sustainability and ethical considerations, conceptualized as ESG + E (Environmental, Social, Governance, and Economic). This expanded lens offers a more comprehensive understanding of responsible AI adoption. A novel integrative framework is proposed, providing actionable insights for SMEs, policymakers, and technology providers. The findings contribute to the broader discourse on AI adoption by advancing a sustainability- and ethics-oriented perspective relevant to emerging economies.
期刊介绍:
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.