汽车行业可持续商业模式创新的数字化服务化:一个汽车经销商的实证视角

IF 12.5 1区 社会学 Q1 SOCIAL ISSUES
L. Pizzichini , A. Sabatini , G.L. Gregori , V. Cillo , P. Sasso
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引用次数: 0

摘要

在数字化服务化(DS)和向可持续发展过渡的推动下,汽车行业正在经历一场深刻的变革,需要对传统商业模式(bm)进行重大改变。在当代经济格局中,对服务提供的日益重视凸显了数字技术在加速这一转变方面的关键作用,尤其是在汽车行业。行业参与者战略性地调整他们的服务组合,以维持和增强他们的竞争优势。本文指出了现有文献中关于汽车经销商商业模式创新(BMI)的有限探索的显著差距,而先前研究的主要重点是汽车制造商和供应链。本研究的主要目的是调查数字化服务化对汽车行业商业模式创新的影响,特别关注汽车经销商的实证视角,因为他们将重点从传统的产品提供转向增强的服务提供。通过严格的实证研究设计,结合案例研究分析和深度访谈,本研究为数字技术在促进汽车分销行业商业模式创新方面的作用提供了新颖的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital servitisation for sustainable business model innovation in the automotive industry: The empirical perspective of a car dealer
The automotive industry is currently experiencing a profound transformation driven by digital servitisation (DS) and a transition towards sustainability, necessitating substantial alterations in traditional business models (BMs). The increasing emphasis on service provision within the contemporary economic landscape underscores the critical role of digital technologies in expediting this transition, particularly within the automotive sector. Industry participants strategically adapt their service portfolios to sustain and enhance their competitive advantage. This article identifies a notable gap in the existing literature regarding the limited exploration of business model innovation (BMI) among automotive dealers, while the predominant focus of prior research has been on car manufacturers and supply chains. The primary objective of this study is to investigate the impact of digital servitisation on business model innovation within the automotive industry, with a specific focus on the empirical perspective of car dealerships, as they shift their emphasis from traditional product offerings to enhanced service provision. Through a rigorous empirical research design that incorporates case study analysis and in-depth interviews, this study provides novel insights into the role of digital technologies in facilitating business model innovation in the automotive distribution sector.
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来源期刊
CiteScore
17.90
自引率
14.10%
发文量
316
审稿时长
60 days
期刊介绍: Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.
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