Sanjay Kumar, Anghusman Dutta, Srujan Vallur, Ran Singh
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Statistical analyses, including Spearman's correlation and chi-square tests, were performed to explore relationships between video quality and engagement.</p><p><strong>Results: </strong>The mean DISCERN, JAMA, and PEMAT scores across all videos were 3.1/5, 2.7/4, and 72%, respectively. Videos by medical professionals scored the highest in quality but had lower engagement, while influencer videos attracted the highest views (mean: 40,000) but scored poorly on quality metrics. Evidence-based treatments were discussed in 72% of videos, yet only 20% mentioned immunotherapy. Misinformation was identified in 36% of videos, with exaggerated claims about \"natural cures\" being the most common theme. A negative correlation was found between DISCERN scores and views (<i>r</i> = -0.42, <i>p</i> = 0.03), indicating that higher-quality videos received fewer views.</p><p><strong>Conclusions: </strong>YouTube videos on AR management exhibit significant variability in quality and engagement, highlighting a trade-off between reliability and popularity. Enhancing the accessibility and visibility of evidence-based content requires collaboration between medical professionals and content creators. Addressing misinformation and improving patient education through digital platforms is essential for optimizing health outcomes.</p><p><strong>Supplementary information: </strong>The online version contains supplementary material available at 10.1007/s12070-025-05396-6.</p>","PeriodicalId":49190,"journal":{"name":"Indian Journal of Otolaryngology and Head and Neck Surgery","volume":"77 4","pages":"1760-1767"},"PeriodicalIF":0.6000,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11985873/pdf/","citationCount":"0","resultStr":"{\"title\":\"A Content Analysis of YouTube Videos on Allergic Rhinitis Management.\",\"authors\":\"Sanjay Kumar, Anghusman Dutta, Srujan Vallur, Ran Singh\",\"doi\":\"10.1007/s12070-025-05396-6\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Introduction: </strong>This study evaluates the quality, reliability, and usability of YouTube videos on allergic rhinitis (AR) management using validated assessment tools to determine their alignment with evidence-based practices and their potential impact on patient understanding.</p><p><strong>Methods: </strong>A cross-sectional analysis was conducted on 50 YouTube videos identified using predefined keywords. Videos were assessed using DISCERN, JAMA, and PEMAT tools for quality, authorship, and usability, respectively. Engagement metrics such as views, likes, and comments were recorded. Videos were categorized by source (medical professionals, influencers, pharmaceutical companies, and alternative therapists) and format (testimonial, educational, promotional). Statistical analyses, including Spearman's correlation and chi-square tests, were performed to explore relationships between video quality and engagement.</p><p><strong>Results: </strong>The mean DISCERN, JAMA, and PEMAT scores across all videos were 3.1/5, 2.7/4, and 72%, respectively. Videos by medical professionals scored the highest in quality but had lower engagement, while influencer videos attracted the highest views (mean: 40,000) but scored poorly on quality metrics. Evidence-based treatments were discussed in 72% of videos, yet only 20% mentioned immunotherapy. 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引用次数: 0
摘要
本研究使用经过验证的评估工具评估YouTube视频在变应性鼻炎（AR）管理方面的质量、可靠性和可用性，以确定其与循证实践的一致性及其对患者理解的潜在影响。方法：对50个使用预定义关键词识别的YouTube视频进行横断面分析。分别使用DISCERN、JAMA和PEMAT工具评估视频的质量、作者身份和可用性。用户粘性指标，如浏览量、点赞和评论都会被记录下来。视频按来源（医疗专业人士、有影响力的人、制药公司和替代治疗师）和格式（推荐、教育、宣传）分类。统计分析，包括Spearman相关和卡方检验，用于探索视频质量和用户粘性之间的关系。结果：所有视频的平均DISCERN、JAMA和PEMAT评分分别为3.1/ 5,2.7 /4和72%。医疗专业人士的视频在质量上得分最高，但参与度较低，而网红视频吸引了最高的观看量（平均：4万），但在质量指标上得分很低。72%的视频讨论了循证治疗，但只有20%的视频提到了免疫治疗。在36%的视频中发现了错误信息，夸大“自然疗法”是最常见的主题。在DISCERN分数和观看次数之间发现负相关（r = -0.42, p = 0.03），表明高质量的视频获得的观看次数较少。结论：YouTube上关于AR管理的视频在质量和参与度方面表现出显著的可变性，突出了可靠性和受欢迎程度之间的权衡。增强基于证据的内容的可访问性和可见性需要医疗专业人员和内容创建者之间的协作。通过数字平台解决错误信息和改善患者教育对于优化健康结果至关重要。补充信息：在线版本包含补充资料，提供地址：10.1007/s12070-025-05396-6。
A Content Analysis of YouTube Videos on Allergic Rhinitis Management.
Introduction: This study evaluates the quality, reliability, and usability of YouTube videos on allergic rhinitis (AR) management using validated assessment tools to determine their alignment with evidence-based practices and their potential impact on patient understanding.
Methods: A cross-sectional analysis was conducted on 50 YouTube videos identified using predefined keywords. Videos were assessed using DISCERN, JAMA, and PEMAT tools for quality, authorship, and usability, respectively. Engagement metrics such as views, likes, and comments were recorded. Videos were categorized by source (medical professionals, influencers, pharmaceutical companies, and alternative therapists) and format (testimonial, educational, promotional). Statistical analyses, including Spearman's correlation and chi-square tests, were performed to explore relationships between video quality and engagement.
Results: The mean DISCERN, JAMA, and PEMAT scores across all videos were 3.1/5, 2.7/4, and 72%, respectively. Videos by medical professionals scored the highest in quality but had lower engagement, while influencer videos attracted the highest views (mean: 40,000) but scored poorly on quality metrics. Evidence-based treatments were discussed in 72% of videos, yet only 20% mentioned immunotherapy. Misinformation was identified in 36% of videos, with exaggerated claims about "natural cures" being the most common theme. A negative correlation was found between DISCERN scores and views (r = -0.42, p = 0.03), indicating that higher-quality videos received fewer views.
Conclusions: YouTube videos on AR management exhibit significant variability in quality and engagement, highlighting a trade-off between reliability and popularity. Enhancing the accessibility and visibility of evidence-based content requires collaboration between medical professionals and content creators. Addressing misinformation and improving patient education through digital platforms is essential for optimizing health outcomes.
Supplementary information: The online version contains supplementary material available at 10.1007/s12070-025-05396-6.
期刊介绍：
Indian Journal of Otolaryngology and Head & Neck Surgery was founded as Indian Journal of Otolaryngology in 1949 as a scientific Journal published by the Association of Otolaryngologists of India and was later rechristened as IJOHNS to incorporate the changes and progress.
IJOHNS, undoubtedly one of the oldest Journals in India, is the official publication of the Association of Otolaryngologists of India and is about to publish it is 67th Volume in 2015. The Journal published quarterly accepts articles in general Oto-Rhino-Laryngology and various subspecialities such as Otology, Rhinology, Laryngology and Phonosurgery, Neurotology, Head and Neck Surgery etc.
The Journal acts as a window to showcase and project the clinical and research work done by Otolaryngologists community in India and around the world. It is a continued source of useful clinical information with peer review by eminent Otolaryngologists of repute in their respective fields. The Journal accepts articles pertaining to clinical reports, Clinical studies, Research articles in basic and applied Otolaryngology, short Communications, Clinical records reporting unusual presentations or lesions and new surgical techniques. The journal acts as a catalyst and mirrors the Indian Otolaryngologist’s active interests and pursuits. The Journal also invites articles from senior and experienced authors on interesting topics in Otolaryngology and allied sciences from all over the world.
The print version is distributed free to about 4000 members of Association of Otolaryngologists of India and the e-Journal shortly going to make its appearance on the Springer Board can be accessed by all the members.
Association of Otolaryngologists of India and M/s Springer India group have come together to co-publish IJOHNS from January 2007 and this bondage is going to provide an impetus to the Journal in terms of international presence and global exposure.
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