{"title":"一个人工智能解决方案，用于检测和分类YouTube视频中的赞助广告段","authors":"Johnny Chan, Brice Valentin Kok-Shun","doi":"10.1016/j.simpa.2025.100759","DOIUrl":null,"url":null,"abstract":"<div><div>This paper presents an AI-powered software solution for detecting and categorising sponsored advertisement segments in YouTube videos. By combining GPT-4 for ad identification, KeyBERT for keyword extraction, and custom prompts for grouping keywords into concise categories, the software provides a scalable and efficient alternative to traditional ad detection methods. It processes both auto-generated and manual transcripts, ensuring adaptability across varied contexts. The tool enables a deeper understanding of advertising strategies and ad-content alignment while maintaining ease of use and reproducibility. This work highlights the potential of AI in transforming digital advertisement analysis.</div></div>","PeriodicalId":29771,"journal":{"name":"Software Impacts","volume":"24 ","pages":"Article 100759"},"PeriodicalIF":1.3000,"publicationDate":"2025-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An AI-powered solution for detecting and categorising sponsored ad segments in YouTube videos\",\"authors\":\"Johnny Chan, Brice Valentin Kok-Shun\",\"doi\":\"10.1016/j.simpa.2025.100759\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>This paper presents an AI-powered software solution for detecting and categorising sponsored advertisement segments in YouTube videos. By combining GPT-4 for ad identification, KeyBERT for keyword extraction, and custom prompts for grouping keywords into concise categories, the software provides a scalable and efficient alternative to traditional ad detection methods. It processes both auto-generated and manual transcripts, ensuring adaptability across varied contexts. The tool enables a deeper understanding of advertising strategies and ad-content alignment while maintaining ease of use and reproducibility. This work highlights the potential of AI in transforming digital advertisement analysis.</div></div>\",\"PeriodicalId\":29771,\"journal\":{\"name\":\"Software Impacts\",\"volume\":\"24 \",\"pages\":\"Article 100759\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2025-04-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Software Impacts\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2665963825000193\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMPUTER SCIENCE, SOFTWARE ENGINEERING\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Software Impacts","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2665963825000193","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, SOFTWARE ENGINEERING","Score":null,"Total":0}
An AI-powered solution for detecting and categorising sponsored ad segments in YouTube videos
This paper presents an AI-powered software solution for detecting and categorising sponsored advertisement segments in YouTube videos. By combining GPT-4 for ad identification, KeyBERT for keyword extraction, and custom prompts for grouping keywords into concise categories, the software provides a scalable and efficient alternative to traditional ad detection methods. It processes both auto-generated and manual transcripts, ensuring adaptability across varied contexts. The tool enables a deeper understanding of advertising strategies and ad-content alignment while maintaining ease of use and reproducibility. This work highlights the potential of AI in transforming digital advertisement analysis.
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