定价、维护策略和市场覆盖的综合优化:具有损失规避参与者的全服务合同的议价模型

IF 1.3 4区 数学 Q3 MATHEMATICS, INTERDISCIPLINARY APPLICATIONS
Ali Farrokhi-Sefat, Mohammad Sheikhalishahi, Ata Allah Taleizadeh
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引用次数: 0

摘要

随着越来越多的行业将维护、维修和大修(MRO)项目外包给第三方服务提供商,原始设备制造商(oem)试图通过以捆绑价格提供全面的MRO包和原始产品来扩大市场份额。本研究引入一个议价模型,在全服务产品系统(FSPS)契约框架下,考虑参与者的得失行为,共同优化定价、维护政策和OEM的市场覆盖。我们首先对一对一讨价还价谈判中的各种情况进行了封闭式分析,从而提高了计算效率和深刻的管理意义。它还使我们能够将问题扩展到多个合同,并开发一种算法,同时优化客户密度、盈利能力、定价和MRO政策。研究结果表明,当玩家的利润低于他们的参考点时,更厌恶损失的方法会导致个人利润增加,而对对手不利的结果。我们通过对影响定价、MRO政策和市场覆盖范围的参数进行敏感性分析,进一步丰富了我们的发现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Integrated Optimization of Pricing, Maintenance Strategies, and Market Coverage: A Bargaining Model for Full-Service Contracts With Loss-Averse Participants

As industries increasingly outsource their Maintenance, Repair, and Overhaul (MRO) programs to third-party service providers, Original Equipment Manufacturers (OEMs) seek to expand their market share by providing comprehensive MRO packages along with the original products at a bundled price. This study introduces a bargaining model that jointly optimizes pricing, maintenance policies, and OEM's market coverage, considering participants' gain/loss behaviors within the Full-Service Product System (FSPS) contracts framework. We first provide closed-form analysis for various scenarios in a one-on-one bargaining negotiation, resulting in significant computational efficiency and insightful managerial implications. It also enables us to expand the problem to multiple contracts and develop an algorithm that simultaneously optimizes client density, profitability, pricing and MRO policies. The findings indicate that when players' profits fall short of their reference point, a more loss-averse approach results in increased personal profit and less favorable outcomes for the opponent. We further enrich our findings by conducting a sensitivity analysis of the parameters affecting the pricing, MRO policies, and market coverage.

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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
67
审稿时长
>12 weeks
期刊介绍: ASMBI - Applied Stochastic Models in Business and Industry (formerly Applied Stochastic Models and Data Analysis) was first published in 1985, publishing contributions in the interface between stochastic modelling, data analysis and their applications in business, finance, insurance, management and production. In 2007 ASMBI became the official journal of the International Society for Business and Industrial Statistics (www.isbis.org). The main objective is to publish papers, both technical and practical, presenting new results which solve real-life problems or have great potential in doing so. Mathematical rigour, innovative stochastic modelling and sound applications are the key ingredients of papers to be published, after a very selective review process. The journal is very open to new ideas, like Data Science and Big Data stemming from problems in business and industry or uncertainty quantification in engineering, as well as more traditional ones, like reliability, quality control, design of experiments, managerial processes, supply chains and inventories, insurance, econometrics, financial modelling (provided the papers are related to real problems). The journal is interested also in papers addressing the effects of business and industrial decisions on the environment, healthcare, social life. State-of-the art computational methods are very welcome as well, when combined with sound applications and innovative models.
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