人工智能集成产品开发：构建可持续竞争优势

Q1 Business, Management and Accounting

IEEE Engineering Management Review Pub Date : 2024-10-07 DOI:10.1109/EMR.2024.3475408

Praveen Gujar;Sriram Panyam;Gunjan Paliwal

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引用次数: 0

摘要

人工智能（AI）长期以来一直影响着现代生活，从ChatGPT等众所周知的应用扩展到数字广告、个性化推荐和自动驾驶汽车的重要角色。虽然最近流行的生成式人工智能导致了表面上的产品增强，但真正的竞争优势来自于将人工智能深度嵌入产品和核心业务功能。本文考察了人工智能产品的演变，并将其与智能手机革命相提并论。就像智能手机从新奇物品转变为不可或缺的工具一样，人工智能整合可能会经历几个阶段：增强现有体验、创造人工智能优先的新奇产品、开发人工智能集成的增值解决方案。成功的人工智能集成始于对人才、数据基础设施和战略愿景的大量投资。通过专注于深度人工智能集成，企业可以创造可持续的竞争护城河和持久的价值，从而改变行业并增强用户体验。通过案例和历史洞察，本文提供了利用人工智能构建创新、有影响力的产品和构建可持续业务的路线图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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AI Integrated Product Development: Building Sustainable Competitive Advantage

Artificial intelligence (AI) has long influenced modern life, extending beyond well-known applications such as ChatGPT to essential roles in digital advertising,personalized recommendations, and autonomous vehicles. While the latest popularity of Generative AI is leading to superficial product enhancements, true competitive advantage arises from deeply embedding AI into products and core business functions. This article examines the evolution of AI-powered products, drawing parallels with the smartphone revolution. Just as smartphones transitioned from novelty items to indispensable tools, AI integration will likely progress through phases: enhancing existing experiences, creating AI-first novelty products, and developing AI-integrated value-added solutions. Successful AI integration starts with substantial investment in talent, data infrastructure, and strategic vision. By focusing on deep AI integration, businesses can create sustainable competitive moats and enduring value, transforming industries and enhancing user experiences. Through case examples and historical insights, this article provides a roadmap for leveraging AI to build innovative, impactful products, and build sustainable business.

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来源期刊

IEEE Engineering Management Review Business, Management and Accounting-Management of Technology and Innovation

CiteScore

7.40

自引率

0.00%

发文量

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