平台动物：拟人化大熊猫通过数字平台商品化

IF 3.4 2区社会学 Q1 GEOGRAPHY

Geoforum Pub Date : 2025-04-10 DOI:10.1016/j.geoforum.2025.104272

Xiaoting Yang, Yi Yu

{"title":"平台动物：拟人化大熊猫通过数字平台商品化","authors":"Xiaoting Yang, Yi Yu","doi":"10.1016/j.geoforum.2025.104272","DOIUrl":null,"url":null,"abstract":"<div><div>China’s “panda fever” has turned giant pandas into digital celebrities, blending wildlife conservation with cultural commodification. This study examines the (de)commodification of anthropomorphic pandas on Douyin (TikTok China), exploring how digital platforms shape human-animal interactions. Adopting ethnographic fieldwork, we analyze how platform capitalism simultaneously commodifies and decommodifies pandas, creating “platform animals” that straddle economic, emotional, and ecological spheres. We reveal how affective labor and interspecies intimacy drive this cycle, as prosumers form emotional bonds that both challenge and reinforce commodification. Algorithmic governance and platform capitalism shape the fluid boundary between conservation and cultural consumption. By introducing platform animals, this study highlights how digital platforms mediate human-animal interactions, balancing entertainment, economic value, and conservation ethics in the digital age.</div></div>","PeriodicalId":12497,"journal":{"name":"Geoforum","volume":"162 ","pages":"Article 104272"},"PeriodicalIF":3.4000,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Platform animal: (de)commodification of anthropomorphic giant panda through the digital platform\",\"authors\":\"Xiaoting Yang, Yi Yu\",\"doi\":\"10.1016/j.geoforum.2025.104272\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>China’s “panda fever” has turned giant pandas into digital celebrities, blending wildlife conservation with cultural commodification. This study examines the (de)commodification of anthropomorphic pandas on Douyin (TikTok China), exploring how digital platforms shape human-animal interactions. Adopting ethnographic fieldwork, we analyze how platform capitalism simultaneously commodifies and decommodifies pandas, creating “platform animals” that straddle economic, emotional, and ecological spheres. We reveal how affective labor and interspecies intimacy drive this cycle, as prosumers form emotional bonds that both challenge and reinforce commodification. Algorithmic governance and platform capitalism shape the fluid boundary between conservation and cultural consumption. By introducing platform animals, this study highlights how digital platforms mediate human-animal interactions, balancing entertainment, economic value, and conservation ethics in the digital age.</div></div>\",\"PeriodicalId\":12497,\"journal\":{\"name\":\"Geoforum\",\"volume\":\"162 \",\"pages\":\"Article 104272\"},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2025-04-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Geoforum\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0016718525000727\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"GEOGRAPHY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Geoforum","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0016718525000727","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"GEOGRAPHY","Score":null,"Total":0}

引用次数: 0

摘要

中国的“熊猫热”使大熊猫成为了数字名人，将野生动物保护与文化商品化融为一体。本研究考察了抖音（TikTok中国）上拟人化熊猫的商品化（去商品化），探讨了数字平台如何塑造人与动物的互动。通过民族志田野调查，我们分析了平台资本主义如何同时将熊猫商品化和去商品化，创造了跨越经济、情感和生态领域的“平台动物”。我们揭示了情感劳动和物种间亲密关系是如何驱动这个循环的，因为产消者形成了既挑战又加强商品化的情感纽带。算法治理和平台资本主义塑造了保护和文化消费之间的流动边界。通过引入平台动物，本研究强调了数字平台如何调解人与动物的互动，平衡数字时代的娱乐、经济价值和保护伦理。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Platform animal: (de)commodification of anthropomorphic giant panda through the digital platform

China’s “panda fever” has turned giant pandas into digital celebrities, blending wildlife conservation with cultural commodification. This study examines the (de)commodification of anthropomorphic pandas on Douyin (TikTok China), exploring how digital platforms shape human-animal interactions. Adopting ethnographic fieldwork, we analyze how platform capitalism simultaneously commodifies and decommodifies pandas, creating “platform animals” that straddle economic, emotional, and ecological spheres. We reveal how affective labor and interspecies intimacy drive this cycle, as prosumers form emotional bonds that both challenge and reinforce commodification. Algorithmic governance and platform capitalism shape the fluid boundary between conservation and cultural consumption. By introducing platform animals, this study highlights how digital platforms mediate human-animal interactions, balancing entertainment, economic value, and conservation ethics in the digital age.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Geoforum GEOGRAPHY-

CiteScore

7.30

自引率

5.70%

发文量

201

期刊介绍： Geoforum is an international, inter-disciplinary journal, global in outlook, and integrative in approach. The broad focus of Geoforum is the organisation of economic, political, social and environmental systems through space and over time. Areas of study range from the analysis of the global political economy and environment, through national systems of regulation and governance, to urban and regional development, local economic and urban planning and resources management. The journal also includes a Critical Review section which features critical assessments of research in all the above areas.