生成式人工智能与国际化绿色创新：供应链创新与中小企业人工智能监管的作用

IF 10.1 1区社会学 Q1 SOCIAL ISSUES

Technology in Society Pub Date : 2025-04-03 DOI:10.1016/j.techsoc.2025.102898

Shaofeng Wang , Hao Zhang

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引用次数: 0

摘要

本研究探讨了生成性人工智能（GenAI）对跨境电商中小企业国际化绿色创新绩效的影响。基于资源基础的观点，我们采用了混合方法，包括偏最小二乘结构方程模型（PLS-SEM）、重要性-绩效图分析（IPMA）、模糊集定性比较分析（fsQCA），并对377家跨境电商中小企业进行了半结构化访谈。研究结果表明，绿色创新能力通过供应链探索性创新和剥削性创新对国际化绿色创新绩效有直接和间接的正向影响。值得注意的是，人工智能（AI）监管加强而不是削弱了GenAI能力与供应链创新之间的正相关关系。这凸显了负责任的人工智能治理在促进可持续实践方面的潜力。该研究通过阐明GenAI如何在国际化背景下促进可持续的商业实践，有助于理解技术在社会转型中的作用。我们的研究结果为政策制定者和商业领袖在追求可持续发展目标的同时有效管理人工智能应用的社会影响提供了宝贵的见解。

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Generative artificial intelligence and internationalization green innovation: Roles of supply chain innovations and AI regulation for SMEs

This study investigates how generative artificial intelligence (GenAI) impacts internationalization green innovation performance in cross-border e-commerce small and medium-sized enterprises (SMEs). Drawing on the resource-based view, we employed a mixed-methods approach, including partial least squares structural equation modeling (PLS-SEM), importance-performance map analysis (IPMA), fuzzy-set qualitative comparative analysis (fsQCA), and semi-structured interviews with 377 cross-border e-commerce SMEs. Our findings reveal that GenAI capability positively influences internationalization green innovation performance, both directly and indirectly, through supply chain exploratory and exploitative innovation. Notably, artificial intelligence (AI) regulation strengthens, rather than weakens, the positive relationship between GenAI capability and supply chain innovation. This highlights the potential for responsible AI governance to foster sustainable practices. The study contributes to understanding technology's role in societal transformation by illuminating how GenAI can promote sustainable business practices in internationalization contexts. Our findings offer valuable insights for policymakers and business leaders on effectively managing the societal implications of AI adoption while pursuing sustainability goals.

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来源期刊

Technology in Society Multiple-

CiteScore

17.90

自引率

14.10%

发文量

316

审稿时长

60 days

期刊介绍： Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.