Intent-Guided Heterogeneous Graph Contrastive Learning for Recommendation

Contrastive Learning (CL)-based recommender systems have gained prominence in the context of Heterogeneous Graph (HG) due to their capacity to enhance the consistency of representations across different views. However, existing frameworks often neglect the fact that user-item interactions within HG are governed by diverse latent intents (e.g., brand preferences or demographic characteristics of item audiences), which are pivotal in capturing fine-grained relations. The exploration of these underlying intents, particularly through the lens of meta-paths in HGs, presents us with two principal challenges: i) How to integrate CL with intents; ii) How to mitigate noise from meta-path-driven intents. To address these challenges, we propose an innovative framework termed Intent-guided Heterogeneous Graph Contrastive Learning (IHGCL), which designed to enhance CL-based recommendation by capturing the intents contained within meta-paths. Specifically, the IHGCL framework includes: i) a meta-path-based Dual Contrastive Learning (DCL) approach to effectively integrate intents into the recommendation, constructing intent-intent contrast and intent-interaction contrast; ii) a Bottlenecked AutoEncoder (BAE) that combines mask propagation with the information bottleneck principle to significantly reduce noise perturbations introduced by meta-paths. Empirical evaluations conducted across six distinct datasets demonstrate the superior performance of our IHGCL framework relative to conventional baseline methods.