是什么促使千禧一代和Z一代采用加密货币进行酒店支付?

IF 9.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Jehun Moon, Mehmet Erdem, Ozgur Ozdemir, Hyelin (Lina) Kim, Eda Anlamlier
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引用次数: 0

摘要

本研究旨在调查和比较影响千禧一代和Z世代酒店客人在预订酒店时采用加密货币支付(CPs)意愿的因素。设计/方法学/方法采用顺序混合方法。研究1包括20个半结构化访谈。定性研究结果随后为研究2中604名参与者的定量调查的设计提供了依据。此外,作者还研究了代际差异的调节作用。通过专题分析,研究1从创新扩散理论和技术接受与使用统一理论中确定了6个预先确定的因素——可试验性、可观察性、绩效预期、努力预期、促进条件和社会影响——以及两个附加因素——个人创新和感知风险。研究2定量检验了所有八个因素都是千禧一代和Z世代酒店客人采用cp意愿的重要预测因素。此外,基于代际队列理论的比较分析结果表明,代际差异调节了绩效期望、努力期望与个人创新和采用意愿之间的关系。实际意义本研究的结果为酒店经营者和政策制定者提供了可操作的见解,旨在加快千禧一代和Z世代酒店客人对CP的采用。原创性/价值据作者所知,本研究是第一批通过顺序混合方法全面确定千禧一代和Z一代酒店客人采用cp意愿的决定因素及其显著性差异的研究之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What drives Millennials and Generation Z to adopt cryptocurrency for hotel payments?

Purpose

This study aims to investigate and compare the factors that affect Millennials and Generation Z (Gen Z) hotel guests’ intention to adopt cryptocurrency payments (CPs) when booking a hotel.

Design/methodology/approach

A sequential mixed-methods approach was used. Study 1 included 20 semi-structured interviews. The qualitative findings subsequently informed the design of a quantitative survey in Study 2, conducted with 604 participants. Additionally, the authors examined the moderating effect of generational differences.

Findings

Through a thematic analysis, Study 1 identified six predetermined factors from the innovation diffusion theory and the unified theory of acceptance and use of technology – trialability, observability, performance expectancy, effort expectancy, facilitating conditions and social influence – and two additional elements – personal innovativeness and perceived risk. Study 2 quantitatively examined that all eight factors were significant predictors of intention to adopt CPs among Millennials and Gen Z hotel guests. Furthermore, the findings from the comparative analysis based on the generational cohort theory indicated that generational differences moderated the relationships among performance expectancy, effort expectancy and personal innovativeness and adoption intention.

Practical implications

The results of this study offer actionable insights for hotel operators and policymakers aiming to expedite CP adoption among Millennials and Gen Z hotel guests.

Originality/value

To the best of the authors’ knowledge, this study is among the first studies to comprehensively identify the determinants and their significance differences in Millennials and Gen Z hotel guests’ intentions to adopt CPs via a sequential mixed-methods approach.

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来源期刊
CiteScore
16.90
自引率
31.50%
发文量
239
期刊介绍: The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.
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