#emergencymedicine:对急诊医学相关内容的TikTok内容分析。

IF 1.8 3区 医学 Q2 EMERGENCY MEDICINE
Madison Stolly, Erika Wilt, Nathan Gembreska, Mohamad Nawras, Emily Moore, Kelly Walker, Rhonda Hercher, Mohamad Moussa
{"title":"#emergencymedicine:对急诊医学相关内容的TikTok内容分析。","authors":"Madison Stolly, Erika Wilt, Nathan Gembreska, Mohamad Nawras, Emily Moore, Kelly Walker, Rhonda Hercher, Mohamad Moussa","doi":"10.5811/westjem.19466","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>TikTok has rapidly become one of the most extensively downloaded and used social media platforms worldwide. Our focus on emergency medicine (EM)-related content on TikTok is to identify what specific video characteristics result in higher degrees of audience engagement, defined in this study as a total of video likes, comments, and shares.</p><p><strong>Methods: </strong>Five second-year medical students using newly created TikTok accounts independently downloaded the first 100 videos to appear using the hashtag #emergencymedicine. The videos were reviewed for 52 variables. We performed a multiple linear regression analysis to examine the relationship between the variables and video engagement.</p><p><strong>Results: </strong>Of the examined videos, 45.8% (222/484) were produced by physicians (MD or DO). Approximately half, 50.0% (242/484), had an educational component, while 55.4% (268/484) of videos were judged to have an entertainment component. Preliminary findings indicate that among TikTok videos featuring #emergencymedicine, a statistically significant positive correlation exists between video engagement and the presence of a healthcare identifier, (ie, individuals wearing white coats or scrubs). No significant correlation was observed between video engagement and video creators' self-identification as a healthcare professional, use of entertainment, or use of education. A notable negative correlation was identified between video engagement and the inclusion of music.</p><p><strong>Conclusion: </strong>We identified qualities associated with negative and positive correlation with video engagement. For the 100 videos, only healthcare attire, such as wearing a white coat or scrubs, showed a significant positive correlation with engagement, while those with background music showed a negative correlation. Our study offers insight into how EM professionals can effectively use characteristics associated with higher engagement rates to relay information to a wider audience on TikTok.</p>","PeriodicalId":23682,"journal":{"name":"Western Journal of Emergency Medicine","volume":"26 1","pages":"155-160"},"PeriodicalIF":1.8000,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11908529/pdf/","citationCount":"0","resultStr":"{\"title\":\"#emergencymedicine: A TikTok Content Analysis of Emergency Medicine-related Content.\",\"authors\":\"Madison Stolly, Erika Wilt, Nathan Gembreska, Mohamad Nawras, Emily Moore, Kelly Walker, Rhonda Hercher, Mohamad Moussa\",\"doi\":\"10.5811/westjem.19466\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Background: </strong>TikTok has rapidly become one of the most extensively downloaded and used social media platforms worldwide. Our focus on emergency medicine (EM)-related content on TikTok is to identify what specific video characteristics result in higher degrees of audience engagement, defined in this study as a total of video likes, comments, and shares.</p><p><strong>Methods: </strong>Five second-year medical students using newly created TikTok accounts independently downloaded the first 100 videos to appear using the hashtag #emergencymedicine. The videos were reviewed for 52 variables. We performed a multiple linear regression analysis to examine the relationship between the variables and video engagement.</p><p><strong>Results: </strong>Of the examined videos, 45.8% (222/484) were produced by physicians (MD or DO). Approximately half, 50.0% (242/484), had an educational component, while 55.4% (268/484) of videos were judged to have an entertainment component. Preliminary findings indicate that among TikTok videos featuring #emergencymedicine, a statistically significant positive correlation exists between video engagement and the presence of a healthcare identifier, (ie, individuals wearing white coats or scrubs). No significant correlation was observed between video engagement and video creators' self-identification as a healthcare professional, use of entertainment, or use of education. A notable negative correlation was identified between video engagement and the inclusion of music.</p><p><strong>Conclusion: </strong>We identified qualities associated with negative and positive correlation with video engagement. For the 100 videos, only healthcare attire, such as wearing a white coat or scrubs, showed a significant positive correlation with engagement, while those with background music showed a negative correlation. Our study offers insight into how EM professionals can effectively use characteristics associated with higher engagement rates to relay information to a wider audience on TikTok.</p>\",\"PeriodicalId\":23682,\"journal\":{\"name\":\"Western Journal of Emergency Medicine\",\"volume\":\"26 1\",\"pages\":\"155-160\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2025-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11908529/pdf/\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Western Journal of Emergency Medicine\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.5811/westjem.19466\",\"RegionNum\":3,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"EMERGENCY MEDICINE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Western Journal of Emergency Medicine","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.5811/westjem.19466","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EMERGENCY MEDICINE","Score":null,"Total":0}
引用次数: 0

摘要

背景:TikTok已迅速成为全球下载和使用最广泛的社交媒体平台之一。我们对TikTok上急诊医学(EM)相关内容的关注是为了确定哪些特定的视频特征会导致更高程度的受众参与度,在本研究中,受众参与度被定义为视频点赞、评论和分享的总和。方法:五名使用新创建的TikTok账户的二年级医学生独立下载了前100个使用#emergencymedicine标签出现的视频。对视频进行了52个变量的审查。我们进行了多元线性回归分析,以检验变量与视频参与度之间的关系。结果:45.8%(222/484)的视频由医生(MD或DO)制作。50.0%(242/484)的视频具有教育成分,55.4%(268/484)的视频具有娱乐成分。初步研究结果表明,在以#急救医学为主题的TikTok视频中,视频参与度与医疗标识符(即穿着白大褂或手术服的人)的存在存在统计学上显著的正相关。视频参与与视频创作者作为医疗保健专业人员的自我认同、娱乐的使用或教育的使用之间没有显著的相关性。视频参与度与音乐内容之间存在显著的负相关关系。结论:我们确定了与视频参与负相关和正相关的品质。在这100个视频中,只有医疗服装,比如穿白色大褂或手术服,与参与度呈显著正相关,而那些有背景音乐的视频与参与度呈负相关。我们的研究揭示了新兴市场专业人士如何有效地利用与高参与度相关的特征,将信息传递给TikTok上更广泛的受众。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
#emergencymedicine: A TikTok Content Analysis of Emergency Medicine-related Content.

Background: TikTok has rapidly become one of the most extensively downloaded and used social media platforms worldwide. Our focus on emergency medicine (EM)-related content on TikTok is to identify what specific video characteristics result in higher degrees of audience engagement, defined in this study as a total of video likes, comments, and shares.

Methods: Five second-year medical students using newly created TikTok accounts independently downloaded the first 100 videos to appear using the hashtag #emergencymedicine. The videos were reviewed for 52 variables. We performed a multiple linear regression analysis to examine the relationship between the variables and video engagement.

Results: Of the examined videos, 45.8% (222/484) were produced by physicians (MD or DO). Approximately half, 50.0% (242/484), had an educational component, while 55.4% (268/484) of videos were judged to have an entertainment component. Preliminary findings indicate that among TikTok videos featuring #emergencymedicine, a statistically significant positive correlation exists between video engagement and the presence of a healthcare identifier, (ie, individuals wearing white coats or scrubs). No significant correlation was observed between video engagement and video creators' self-identification as a healthcare professional, use of entertainment, or use of education. A notable negative correlation was identified between video engagement and the inclusion of music.

Conclusion: We identified qualities associated with negative and positive correlation with video engagement. For the 100 videos, only healthcare attire, such as wearing a white coat or scrubs, showed a significant positive correlation with engagement, while those with background music showed a negative correlation. Our study offers insight into how EM professionals can effectively use characteristics associated with higher engagement rates to relay information to a wider audience on TikTok.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Western Journal of Emergency Medicine
Western Journal of Emergency Medicine Medicine-Emergency Medicine
CiteScore
5.30
自引率
3.20%
发文量
125
审稿时长
16 weeks
期刊介绍: WestJEM focuses on how the systems and delivery of emergency care affects health, health disparities, and health outcomes in communities and populations worldwide, including the impact of social conditions on the composition of patients seeking care in emergency departments.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信