基于SWOT-AHP的以消费者为中心的卫生信息提供策略研究——以国家卫生信息门户网站为例

IF 1.8 3区 哲学 Q2 ETHICS
Jaeeun Baek
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引用次数: 0

摘要

大约70%的韩国人在网上获取健康和医疗信息。卫生信息提供者通过确保个人能够根据其信息寻求行为有效地消费和利用这些信息,在加强公共卫生方面发挥至关重要的作用。然而,现有的评估健康信息网站的工具有很大的局限性。这些工具往往一刀切,缺乏提供以消费者为中心的健康信息的战略建议。显然,除了仅仅确定满足消费者的质量因素外,还需要其他方法。优势、劣势、机会和威胁-层次分析法(SWOT-AHP)对健康信息网站的内部和外部环境因素进行了评价,并根据质量因素的优先级和权重提供了策略。具体来说,疾病管理本部提供的平台“国民健康信息门户网站”,是在综合分析之前的研究结果和SWOT分析之后,由15名健康信息网站专家参与的AHP调查后得出的结果。分析结果表明,最有效的发展战略是优势-机会战略。本研究强调需要超越统一的评估工具,并考虑互联网的动态和复杂性质,强调基于消费者和提供商的评估制定优先战略的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study on Consumer-Centric Health Information Provision Strategy Using SWOT-AHP -Focusing on the National Health Information Portal.

Approximately 70% of Koreans access health and medical information online. Health information providers play a crucial role in enhancing public health by ensuring that individuals can effectively consume and utilize this information according to their information-seeking behaviors. However, existing tools for evaluating health information websites have significant limitations. These tools are often one-size-fits-all and lack strategic recommendations for delivering consumer-centered health information. There is a clear need for alternative approaches beyond merely identifying the quality factors that satisfy consumers. A Strengths, Weaknesses, Opportunities, and Threats-Analytic Hierarchy Process (SWOT-AHP) evaluates both internal and external environmental factors of a health information website, which provides strategies based on the prioritization and weighting of quality factors. Specifically, the 'National Health Information Portal,' a platform provided by the Korea Disease Control and Prevention Agency, was assessed through a comprehensive review of prior research and a SWOT analysis, followed by an AHP survey involving 15 experts specializing in health information websites. The findings of the analysis indicate that the most effective development strategy is the SO (Strengths-Opportunities) strategy. This study highlights the need to move beyond uniform evaluation tools and consider the dynamic and complex nature of the Internet, emphasizing the importance of developing prioritized strategies based on evaluations from both consumers and providers.

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来源期刊
CiteScore
4.20
自引率
0.00%
发文量
3
期刊介绍: Health Care Analysis is a journal that promotes dialogue and debate about conceptual and normative issues related to health and health care, including health systems, healthcare provision, health law, public policy and health, professional health practice, health services organization and decision-making, and health-related education at all levels of clinical medicine, public health and global health. Health Care Analysis seeks to support the conversation between philosophy and policy, in particular illustrating the importance of conceptual and normative analysis to health policy, practice and research. As such, papers accepted for publication are likely to analyse philosophical questions related to health, health care or health policy that focus on one or more of the following: aims or ends, theories, frameworks, concepts, principles, values or ideology. All styles of theoretical analysis are welcome providing that they illuminate conceptual or normative issues and encourage debate between those interested in health, philosophy and policy. Papers must be rigorous, but should strive for accessibility – with care being taken to ensure that their arguments and implications are plain to a broad academic and international audience. In addition to purely theoretical papers, papers grounded in empirical research or case-studies are very welcome so long as they explore the conceptual or normative implications of such work. Authors are encouraged, where possible, to have regard to the social contexts of the issues they are discussing, and all authors should ensure that they indicate the ‘real world’ implications of their work. Health Care Analysis publishes contributions from philosophers, lawyers, social scientists, healthcare educators, healthcare professionals and administrators, and other health-related academics and policy analysts.
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