驾驭暂时的竞争优势:全球航空业的流行病驱动战略

IF 2.2 Q3 BUSINESS
Joseph Amankwah-Amoah, Frank Nyame-Asiamah, David Ayiine-Etigo
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引用次数: 0

摘要

本研究探讨了在多变的航空业中,临时竞争优势(TCA)的演化与动态。以2019冠状病毒病大流行为背景,了解全球航空业面临的风险,说明了这一点。通过将“健康”作为竞争力的来源,许多航空公司和航空业制定了独特的举措,以展示和提供卫生可靠的旅行体验。航空公司采用了生物识别登机、数字健康护照、普通生物识别、随身携带等一系列新技术和新流程,最大限度地减少了面对面的互动,遏制了病毒的传播。这些竞争策略旨在提高公司的运营效率,降低成本。确定并讨论了未来研究的途径和对实践管理人员的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Navigating Temporary Competitive Advantage: Pandemic-Driven Strategies in the Global Airline Industry

Navigating Temporary Competitive Advantage: Pandemic-Driven Strategies in the Global Airline Industry

The present study examines the evolution and dynamics of temporary competitive advantage (TCA) in the volatile airline industry. This is illustrated by using the context of COVID-19 pandemic to understand the risk faced by the global airline industry. By focusing on “healthiness” as a source of competitiveness, many airlines and the industry instituted distinctive initiatives to demonstrate and deliver hygienically dependable travel experiences. The airline companies adopted a host of new technologies and processes such as biometric boarding, digital health passports, general biometrics, and bring-your-own-device, to minimize face-to-face interactions and curtail the spread of the virus. These competitive strategies aimed to improve the companies' operational efficiency, and cost reduction. The avenues for future research and implications for practicing managers are identified and discussed.

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来源期刊
CiteScore
4.30
自引率
9.10%
发文量
73
期刊介绍: Thunderbird International Business Review is a peer-reviewed journal that is published six times a year in cooperation with the Thunderbird School of Global Business Management, the world"s leading institution in the education of global managers. The journal"s aim is to advance and disseminate research in the field of international business. Its main target audience includes academicians and executives in business and government who have an interest in international business.
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