{"title":"社区活动、社会关系和ESG运动的成功","authors":"Akhil Raju, Vijaya B. Marisetty","doi":"10.1016/j.frl.2024.106607","DOIUrl":null,"url":null,"abstract":"ESG campaigns on rewards-based crowdfunding platforms face challenges due to their immeasurable rewards to investors. In this study, we examine the role of community activism and social ties in campaign success. Using community activism and social ties at county-level data in the US, we show that, those ESG campaigns (compared to propensity score matched non-ESG campaigns) launched in the counties with strong social ties and counties where there is higher civic engagement, show higher success rate. Our results highlight the role of quality of community engagement and the strength of social ties in ESG campaign success.","PeriodicalId":12167,"journal":{"name":"Finance Research Letters","volume":"59 1","pages":""},"PeriodicalIF":7.4000,"publicationDate":"2024-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Community activism, Social ties and ESG campaign success\",\"authors\":\"Akhil Raju, Vijaya B. Marisetty\",\"doi\":\"10.1016/j.frl.2024.106607\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ESG campaigns on rewards-based crowdfunding platforms face challenges due to their immeasurable rewards to investors. In this study, we examine the role of community activism and social ties in campaign success. Using community activism and social ties at county-level data in the US, we show that, those ESG campaigns (compared to propensity score matched non-ESG campaigns) launched in the counties with strong social ties and counties where there is higher civic engagement, show higher success rate. Our results highlight the role of quality of community engagement and the strength of social ties in ESG campaign success.\",\"PeriodicalId\":12167,\"journal\":{\"name\":\"Finance Research Letters\",\"volume\":\"59 1\",\"pages\":\"\"},\"PeriodicalIF\":7.4000,\"publicationDate\":\"2024-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Finance Research Letters\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1016/j.frl.2024.106607\",\"RegionNum\":2,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS, FINANCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Finance Research Letters","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1016/j.frl.2024.106607","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS, FINANCE","Score":null,"Total":0}
Community activism, Social ties and ESG campaign success
ESG campaigns on rewards-based crowdfunding platforms face challenges due to their immeasurable rewards to investors. In this study, we examine the role of community activism and social ties in campaign success. Using community activism and social ties at county-level data in the US, we show that, those ESG campaigns (compared to propensity score matched non-ESG campaigns) launched in the counties with strong social ties and counties where there is higher civic engagement, show higher success rate. Our results highlight the role of quality of community engagement and the strength of social ties in ESG campaign success.
期刊介绍:
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