{"title":"数字时代基于社交网络的民间文化传播:分析传播机制和影响因素","authors":"Zhaojin Li;Fugao Jiang;Weiyi Zhong;Chao Yan","doi":"10.26599/TST.2024.9010049","DOIUrl":null,"url":null,"abstract":"The rapid development of the internet has ushered the real world into a “media-centric” digital era where virtually everything serves as a medium. Leveraging the new attributes of interactivity, immediacy, and personalization facilitated by online communication, folklore has found a broad avenue for dissemination. Among these, online social networks have become a vital channel for propagating folklore. By using social network theory, we devise a comprehensive approach known as SocialPre. Firstly, we utilize embedding techniques to capture users' low-level and high-level social relationships. Secondly, by applying an automatic weight assignment mechanism based on the embedding representations, multi-level social relationships are aggregated to assess the likelihood of a social interaction between any two users. These experiments demonstrate the ability to classify different social groups. In addition, we delve into the potential directions of folklore evolution, thus laying a theoretical foundation for future folklore communication.","PeriodicalId":48690,"journal":{"name":"Tsinghua Science and Technology","volume":"30 2","pages":"894-907"},"PeriodicalIF":6.6000,"publicationDate":"2024-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10786919","citationCount":"0","resultStr":"{\"title\":\"Social Network-Based Folk Culture Propagation in the Digital Age: Analyzing Dissemination Mechanisms and Influential Factors\",\"authors\":\"Zhaojin Li;Fugao Jiang;Weiyi Zhong;Chao Yan\",\"doi\":\"10.26599/TST.2024.9010049\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The rapid development of the internet has ushered the real world into a “media-centric” digital era where virtually everything serves as a medium. Leveraging the new attributes of interactivity, immediacy, and personalization facilitated by online communication, folklore has found a broad avenue for dissemination. Among these, online social networks have become a vital channel for propagating folklore. By using social network theory, we devise a comprehensive approach known as SocialPre. Firstly, we utilize embedding techniques to capture users' low-level and high-level social relationships. Secondly, by applying an automatic weight assignment mechanism based on the embedding representations, multi-level social relationships are aggregated to assess the likelihood of a social interaction between any two users. These experiments demonstrate the ability to classify different social groups. In addition, we delve into the potential directions of folklore evolution, thus laying a theoretical foundation for future folklore communication.\",\"PeriodicalId\":48690,\"journal\":{\"name\":\"Tsinghua Science and Technology\",\"volume\":\"30 2\",\"pages\":\"894-907\"},\"PeriodicalIF\":6.6000,\"publicationDate\":\"2024-12-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10786919\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tsinghua Science and Technology\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://ieeexplore.ieee.org/document/10786919/\",\"RegionNum\":1,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Multidisciplinary\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tsinghua Science and Technology","FirstCategoryId":"94","ListUrlMain":"https://ieeexplore.ieee.org/document/10786919/","RegionNum":1,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Multidisciplinary","Score":null,"Total":0}
Social Network-Based Folk Culture Propagation in the Digital Age: Analyzing Dissemination Mechanisms and Influential Factors
The rapid development of the internet has ushered the real world into a “media-centric” digital era where virtually everything serves as a medium. Leveraging the new attributes of interactivity, immediacy, and personalization facilitated by online communication, folklore has found a broad avenue for dissemination. Among these, online social networks have become a vital channel for propagating folklore. By using social network theory, we devise a comprehensive approach known as SocialPre. Firstly, we utilize embedding techniques to capture users' low-level and high-level social relationships. Secondly, by applying an automatic weight assignment mechanism based on the embedding representations, multi-level social relationships are aggregated to assess the likelihood of a social interaction between any two users. These experiments demonstrate the ability to classify different social groups. In addition, we delve into the potential directions of folklore evolution, thus laying a theoretical foundation for future folklore communication.
期刊介绍:
Tsinghua Science and Technology (Tsinghua Sci Technol) started publication in 1996. It is an international academic journal sponsored by Tsinghua University and is published bimonthly. This journal aims at presenting the up-to-date scientific achievements in computer science, electronic engineering, and other IT fields. Contributions all over the world are welcome.