b区块链和提升网上零售消费者价值

Q1 Business, Management and Accounting

IEEE Engineering Management Review Pub Date : 2024-07-05 DOI:10.1109/EMR.2024.3423312

Yanji Duan

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引用次数: 0

摘要

根据最近的研究，本文讨论了区块链技术在提高在线零售消费者价值方面的重要作用。基于我目前的两个研究项目，我和我的同事调查了区块链技术对供应链中消费者观念的影响，此外，还研究了区块链透明度和教育对消费者态度以及随后的管理决策的影响。这些研究使我们能够通过应用新兴的区块链范式来重新思考在线零售中的技术管理，为其在提高透明度和消费者信任方面的独特特征和战略价值提供见解，并形成发达经济体的管理战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Blockchain and Enhancing Online Retail Consumer Value

Drawing on recent research, this note discusses the important role of blockchain technology in enhancing consumer value in online retail. Building upon two of my current research projects, my colleagues and I investigate the influence of blockchain technology on consumer perceptions within supply chains, and additionally, examine the effects of blockchain transparency and education on both consumer attitudes and, subsequently, managerial decision-making. These studies allow us to rethink technology management in online retail by applying an emerging blockchain paradigm, offering insights into its unique features and strategic value in enhancing transparency and consumer trust, and shaping managerial strategies in developed economies.

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来源期刊

IEEE Engineering Management Review Business, Management and Accounting-Management of Technology and Innovation

CiteScore

7.40

自引率

0.00%

发文量

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